February '20

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12 • RV PRO • February 2020 rv-pro.com those bigger dealers, because I don't offer a volume discount; everybody pays the same price. "It's the right thing to do that our smaller dealers pay the same price as our larger dealers," she adds. "I'm trying to strive for that. It's very difficult being the lone wolf sometimes doing that." East to West's recognition got a well-deserved shot in the arm among its dealer partners and prospective partners when it hosted Forest River's Expo during Open House Week. And the RV maker will get further attention this coming fall, when it launches its first fifth wheel at Open House. RV PRO spoke with Rees over the holidays to take a look back and a look ahead for this trend-setting RV manufacturer. Unconventional Business Model Pays Dividends East to West's rapid expansion caught everyone off guard – including Rees. "I think we're moving quite quickly – faster than I thought we would," she says. While she knew her company was taking significant market share from her competition, she says she was uncertain of its precise ranking from market data firm Statistical Surveys until informed by RV PRO. "I'm on a fast track; my dad's whippin' me to get moving," Rees quips. The RV maker's progress is particularly notable given its short history. Rees incorporated East to West and North to South Inc. (the company's full name) in May 2017 and didn't begin building the Della Terra until Above: The Della Terra marked East to West's entrance into the travel trailer market. Pictured here are Della Terra team members (left to right): Production Manager Chris Myers, Sales Coordinator Pamela Bowden and Sales Manager Andy Cunningham. At left: Heading up East to West's Alta laminate trailer group are (left to right): Sales Coordinator Valerie Ronzone, Sales Representative Tim Kauffman and Production Manager Jason Jones. (Not Pictured: Sales Manager Todd Grubb)

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