February '20

Issue link: https://nbm.uberflip.com/i/1203735

Contents of this Issue


Page 20 of 104

18 • RV PRO • February 2020 rv-pro.com • Jory McDonald, Canadian rep for the Della Terra and Alta brands • Andy Cunningham, sales manager for Della Terra • Mark Krol, sales manager, new fifth wheel line • Adam Good, sales rep, new fifth wheel line Rees says McDonald made a quick impact on East to West after joining the company on Oct. 1. East to West's Canadian market had been "really small," Rees concedes, with just a dozen dealers. However, McDonald soon signed up Canada's largest RV dealer, Fraserway RV, which will carry the Della Terra and Alta brands. The signing doubles the number of Canadian dealers carrying East to West brands. When it comes to East to West's staffing, women hold prom- inent posts from the top job on down the line. "Our team has a lot of women involved in the design and creation of this product," Rees notes, and that's by design. For example, Natalie Naquin oversees the dedicated label product for about 40 accounts and has "set a lot of trends for our sales team that I'm very proud of," Rees says. Lindsey Espiritu handles account management and marketing. Pam Bowen and Valerie Ronzone are sales coordinators. Mindee Edge and Becky Cloud are purchasing agents. Two women staff the parts and warranty departments and there are many women working on the production lines. As the daughter of an industry legend who doubles as her boss, Rees confesses she feels pressure to succeed. Although she grew up in the Liegl household while her father was building what would become the largest privately owned company in the history of the RV industry, Rees never worked for an RV company, except as a summer intern. Taking the Plunge Rees's decision to build RVs was not a spur-of-the-moment one, but came after a varied career. After graduating from Butler University in 2004 with a degree in marketing, she moved to Chicago and spent the next 13 years in retail buying and sales. The last six years before she founded East to West, she owned her own importing and distribution business. With her experience introducing European brands to the U.S. and Canadian marketplace, she decided that she wanted sell her business and get into manufacturing of her own brands and products. From time to time, Rees says she would talk with her father about starting her own RV company, but it wasn't until about three years ago that he began to take her seriously. She says she broached the idea of shortening the product line in the RV industry and he thought the idea had merit, she recalls. Now, two years into manufacturing a product, Rees is gaining

Articles in this issue

Links on this page

view archives of RV PRO - February '20