February '20

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24 • RV PRO • February 2020 rv-pro.com ness might come a little easier for Lemke given that he very literally grew up in the business. His father has owned a large dealership in the Sacramento since the late 1970s and his mom founded Affordable RV Rentals in 1996. Lemke grew up hanging around both businesses and joined the team at Affordable RV Rentals immediately upon graduating from high school in 2004. "I feel fortunate to have been literally born into the industry," he says. "For as long as I can remember, my family has been in the RV business, and it was always a really fun aspect of my childhood." Seeing as he's probably worked nearly every position conceivable in the RV business, Lemke doesn't find it particularly surprising that on any given day, he might be as likely to be working next to the technicians as he is to be engaging with customers. "Today, you might find me out wrenching and helping out with service and tomorrow I might be working in sales in nice clothes," he says. "That's a big part of what I love about this business." That depth of background also is a competitive advantage when it comes to building – and retaining – a competitive team across the dealership, according to Lemke. "We consider ourselves a family business and the staff is an extension of the family," he says. "Finding and keeping a produc- tive core team is absolutely crucial to being competitive today. Working side by side with the team, they know I'm willing to get my hands dirty – not just pushing paper – if that's what it takes to best serve a customer." Lemke says the company has a great group of long-term Brittany Collins, Affordable RV's parts and warranty manager, completes paperwork on an order. Lemke (left) and System Administrator Eric Accomazzo confer at the service counter. Talia Stuart, a service coordinator at Affordable RV, reviews paperwork on a repair job.

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