February '20

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rv-pro.com February 2020 • RV PRO • 27 number of technicians needed to serve the addressable market size. "We don't advertise our service business at all, frankly, and that won't change any time soon," he says. "With more techs we could take more work, but we're currently running about four weeks out – and that's in the dead of winter. We care more about serving our existing customers well than making a quick buck or two more. I think that speaks volumes." The company's technicians are up for nearly any task, and Affordable RV has developed a reputation as the go-to source for hitch installations, particularly Demco products. The Only Constant is Change "The bulk of our work comes from repeat business and some customers have been coming since before I graduated high school," Lemke says with a chuckle. "And many have known my mom for as long as we've been here. "In this business, it's a really small community, so trust is the critical factor to any dealership's success," he adds. "A lot of things come out around the campfire. We get a lot of groups of friends that camp together. If someone has a good experience they will talk about it, and our phone will ring. We hear all the time, 'I was at the fire with Ken, and he suggested I come down.' "Obviously, we're in business to make money, but our customers More than half of Affordable RV's staff are comprised of service staff and the business prides itself on its ability to tackle nearly any job.

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