February '20

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44 • RV PRO • February 2020 rv-pro.com RV A F T E R M A R K E T A rolling stone gathers no moss, the old saying goes, and that's definitely true for Roadmaster Inc. While the supplier is best known for its popular line of tow bars, it continues to roll out innovative products as it approaches its 50th anniversary this year. R&D and exhaustive product testing command Roadmaster's manufacturing processes, and spark expansion into new markets of opportunity, according to David Robinson, the company's longtime vice president. "We've evolved into an 'all-service' provider," he says, "Some companies focus only on brakes and others concentrate on tow bars and brakes, but there's no one that does everything that Roadmaster does for the towing community." The company's products are designed, engineered and man- ufactured at its plant in Vancouver, Wash., with core processes done in-house by its 280 employees. There are three facilities that, combined, total 250,000 square feet. And the company is growing – a 100,000-square-foot expansion is on the launch pad to be completed in two years. "We're a true U.S. manufacturer, which sets us apart from much of the competition, which source components from overseas and elsewhere, then assemble the products in the States," Robinson says. "Most people don't know that. They just assume those prod- ucts are made entirely in the U.S. Roadmaster prides itself with starting from raw metal all the way through to finished goods." Trailer Suspension Represents New Market Roadmaster recently began manufacturing suspension systems for fifth wheels and trailers. "The number of motorhomes on the road is dwarfed by the population of travel trailers and fifth wheels, which is many times larger," Robinson says, "and every one represents a potential new customer for us." He juxtaposed the automotive market against the RV market and noted that all auto vehicles come off the assembly line with shocks – not so much with RVs, however. "Almost no fifth wheels or trailers do, so it's a huge market opportunity for us and we're excited about its potential," he says. Weekend RVers and hunters are not in Roadmaster's wheelhouse of customers, but rather "serious full-time" RVers, such as retirees. "All of those people should have quality suspension systems – Roadmaster currently operates out of three facilities that, combined, total 250,000 square feet. The company plans to expand its operations by an additional 100,000 square feet in the next two years. Even as the company prepares to celebrate a milestone half-century anniversary, the supplier of towing accessories is broadening its portfolio and making plans to significantly grow its operations. By Rob Merwin Golden Times for Roadmaster

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