February '20

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52 • RV PRO • February 2020 rv-pro.com RV A F T E R M A R K E T U ltimately, stocking the right mix of parts and accessories is only half the battle for today's retailers. The other component, which is equally vital, is getting RVers perusing the aisles of a dealership's parts and accessories store to actually notice them. That also goes for other aftermarket products consumers didn't even know they needed or wanted. Fortunately, aftermarket parts suppliers and distributors have several tools at their disposal, including planograms, end caps, specialized shelving and signage as well as a multitude of other merchandising sys- tems that are specifically designed to help retailers move products. Group Involvement Both Exeter, Pa.-based NTP-STAG and Pompano Beach, Fla.-based Land 'N' Sea Distributing offer store planning, merchan- dising and inventory management as val- ue-added services to their customers, while Wheeling, Ill.-based RV Designer hangs its hat on merchandising and packaging. Regardless of the approach, it's a team effort, often led by the company's outside salesperson. "It comes from a discussion with the dealer during their planning process," says Val Byrd, NTP-STAG's customer mer- chandizing manager. "Sometimes, our outside person will see there's a need and Shelf Life In today's challenging retail environment, distributors and suppliers can offer proven merchandising tools to help dealerships and service shops move more parts and accessories. By K. Schipper NTP-STAG has a dedicated merchandising team that works with dealers to make the best use of their retail parts space, whether that means a light refreshing of an existing showroom or a brand new store set, like the one pictured here in these "before" and "after" photos. PHOTOS COURTESY OF LAND 'N' SEA, NTP-STAG AND RV DESIGNER

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