February '20

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Page 6 of 104

4 • RV PRO • February 2020 rv-pro.com Fe b r u a r y 2 0 2 0 • V o l . 1 5 , N o . 1 1 ■ RV MANUFACTURERS: East to West on Course for Growth Forest River's newest division looks to increase its market share by focusing on quality control and expanding its product lineup. PAGE 10 ■ RV DEALERS: Affordable RVs for All California-based Affordable RV Rentals is engaging younger RVers with its accessible rentals program and its strong focus on RV service while also offering unit sales. PAGE 22 Q&A with RVDA's Ron Shepherd The dealers' association's new chairman shares his thoughts on the importance of improving repair times to strengthen the industry's positive reputation, as well as attracting a new generation of customers. PAGE 30 Happy Campers Campers Inn was founded in 1966. However, it wasn't until 2013 that the business doubled down on its values and, in the process, grew from six locations to 27 today. PAGE 34 Dealer Trends: Catering to New Buyer Demographics Dealers from across the country talk about how the change in buyer demographics has affected the way they market themselves, what they stock, and how customers are financing their purchases. PAGE 40 CONTENTS CONTENTS PAGE 34 PAGE 10 PAGE 22

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