RV PRO

February '20

Issue link: https://nbm.uberflip.com/i/1203735

Contents of this Issue

Navigation

Page 8 of 104

6 • RV PRO • February 2020 rv-pro.com ©2020 National Business Media, Inc., all rights reserved. RV PRO (USPS 024-712) is published monthly plus an extra issue in May by National Business Media, Inc., 2800 W. Midway Blvd., Broomfield, CO 80020.; (303) 469-0424; Fax (303) 469-5730. Subscription rates in the U.S.: One year, $45; Two years, $80; Three years, $108; Canada: One year, $76; Two years, $142; Three years, $201 (U.S. funds); Mexico/International: One year, $98; Two years, $186; Three years, $267 (U.S. funds). Periodicals Postage Paid at Broomfield, CO 80020-9998 and additional mailing offices. USPS/National Business Media Automatable Poly. POSTMASTER: Please send address changes to RV PRO, PO Box 460702, Escondido, CA 92046-0702. All items submitted to RV PRO become the sole property of RV PRO and National Business Media, Inc. and cannot be reproduced without the written consent of the publisher. Advertisers and/or their agencies, jointly and severally, assume all liabilities for printed advertisements in RV PRO. Opinions expressed in RV PRO may not necessarily reflect the opinion of the magazine, its management or its advertisers. Letters, photographs and manuscripts welcome. DEPARTMENTS: Editor's Note . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 Product Highlights . . . . . . . . . . . . . . . . . . . . . . 74 News of Note . . . . . . . . . . . . . . . . . . . . . . . . . . 94 Ad Index . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 95 In Case You Missed It . . . . . . . . . . . . . . . . . . . . 96 About The Cover: Affordable RV's Dora Lemke and son RJ are pictured next to some trailers on the company's sales lot in northern California. Affordable RV is notable in part for its efforts to attract a new generation of RVers to the industry. (Photo by Lezlie Sterling) ■ RV INSIGHT: PRO Business Advice: Chuck Marzahn Guest columnist and 20 Group leader Chuck Marzahn says good relationships give business leaders access to resources they don't otherwise have. PAGE 84 PRO Fixed Ops Advice: Don Reed Guest columnist and consultant Don Reed encourages dealers to resolve to make their fixed operations more profitable in 2020 by focusing on inspecting, recommending options and selling service to their customers. PAGE 88 You can't afford to neglect fixed ops! Our top dealer generated nearly $1 million added profits in his first year. Determine what your true profit potential is. This opportunity is waiting for you. Turn to page 88 for more business insight. ■ RV AFTERMARKET: Golden Times for Roadmaster Even as the company prepares to celebrate a milestone half-century anniversary, the supplier of towing accessories is broadening its portfolio and making plans to significantly grow its operations. PAGE 44 Shelf Life In today's challenging retail environment, distributors and suppliers can offer proven merchandising tools to help dealerships move more parts and accessories. PAGE 52 The BIG, Annual Hitches & Towing Special Product Focus RV PRO's annual Hitch & Towing special product focus is dedicated to everything towing related, including fifth wheel hitches, tow bars, auxiliary braking systems, rearview camera systems and much more. PAGE 58 ■ RV ORIGINAL EQUIPMENT: Longevity Empowers LaVanture Products The distributor marked a half-century milestone in 2019, thanks in part to its focus on distributing innovative products designed to meet challenging applications for the RV industry. PAGE 76

Articles in this issue

Links on this page

view archives of RV PRO - February '20