February '20

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rv-pro.com February 2020 • RV PRO • 93 profits every year by training their advi- sors and managers how to become top performers while giving every customer a higher level of service and reducing repair event cycle time. You can't afford to neglect fixed ops! Our top dealer generated nearly $1 million added profits in his first year. Determine what your true profit potential is. This opportunity is waiting for you. It's time to seize it. Only by giving your existing customers the attention they deserve and want, will your service sales and RO counts provide the added profits you will need to accel- erate through a slowdown. Customer Relationships Are Key Your customers want their RVs to be safe and reliable. That is the mission of your service department. Paying atten- tion to the backbone of your dealership starts with how your people treat your customers during each and every visit to your dealership. It is imperative that your dealership maintains a presence in the eyes and minds of your customers. • Do you give your customers reasons to come back? • Is your dealership different than the competition? • Do you have a user-friendly appointment system on the phone or online? • Are you competitive with the marketplace? • Do you keep your name in front of your customers regularly? • Do you strive to exceed their expectations? If you are not giving your existing customers the attention they deserve and want, your service sales and RO counts will remain stagnant and your competition will continue to lure customers away. Provide your customers with the highest level of service you possibly can. You'll be rewarded with higher CSI and gain greater profits in service and parts ... not to mention, you'll sell more RVs to these loyal customers who like your product, like your dealership and probably like you as well. Don't wait – evaluate your service and parts strategy for your existing customers now. They are worth it! Show them how much you appreciate their business and give them reasons to come back. Go with the PROs. rv-pro. rv-pro.com com Chris Cieto Publisher (800) 669-0424 ext. 253 ccieto@nbm.com Jordyn Foos Media Consultant (800) 669-0424 ext. 212 jfoos@nbm.com Anthony Bowe Media Consultant (800) 669-0424 ext. 232 abowe@nbm.com Tyler Wigginton Sales Support (800) 669-0424 ext. 261 tyler@nbm.com Brad Worrell Editor (800) 669-0424 ext. 299 brad@nbm.com Travis O. Pryor Managing Editor (800) 669-0424 ext. 284 tpryor@nbm.com David MacNeal Digital Content Editor (800) 669-0424 ext. 230 dmacneal@nbm.com WE ARE THE SEVEN PROFESSIONALS DEDICATED TO THE SUCCESS OF YOUR BUSINESS.

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