THE SHOP

March '20

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12 THE SHOP MARCH 2020 mance of your business's digital marketing efforts to be able to change things when you need to. KEY STEPS TO SUCCESS • Create a measurement and monitoring plan that will fit in with your success metrics. • Check the success of all the individual elements of your digital marketing plan at regular intervals. • Take note of what is and isn't working for you and your business. If something isn't working for you, isolate what's wrong and try to identify why it's not working. By doing this you should be able to change it and make it better. • Revisit previous analysis and budget allocations and try something new with them. By implementing a well-researched dig- ital marketing strategy and monitoring it regularly, you'll be able to track your success online and know exactly what works for your business. PRO TIP: The key is to be consistent and have quality reporting, so you'll know what's happening on a daily, weekly and monthly basis. If you don't have (or regu- larly review) reporting on your digital mar- keting, you will never know what's working and what isn't. With over 20 years of experi- ence, BARRY ALT combines his passion for everything automo- tive with his ability to strategize in the digital world to bring you a full-service digital agency just for automotive professionals: Motorhead Digital. Contact Barry at (585) 766-9785 or balt@motorheaddigital.com. It's necessary to continuously mea- sure and monitor the performance of your business's digital marketing efforts to be able to change things when you need to. It's important to know what you want to achieve for your business.

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