March '20

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22 THE SHOP MARCH 2020 It may be as easy as attending rides so you know the trails, or as complex as staging events for a group. While it's not imperative that you be the organizer, the closer you can be tied-in to the leaders, the better the reflection on your shop. In Portland, Oregon, a group called PDX Overlanders holds its own meet-ups and also regularly attends others and has shops in the area that it frequents. If such an association exists in your area, it's a good idea to join and actively support the group. In addition to becoming friends and fellow travelers, these organizations may also become a main source of your clientele. WHAT TO OFFER When it comes to what you'll want to The adventure travel excitement that was appar- ent at the 2019 SEMA Show reveals the market is extremely strong, but there's more to learn for shops before jumping in with both feet. Overlanding projects are only limited by your imagination. 800.772.2678 Worldwide Distribution Of High-Performance Automotive Components Since 1964. when performance matters we deliver Ready for an overland adventure? HighRock 4x4 Element high-strength tubular doors provide superior on-trail visibility and protection, with options to match your Jeep's style. 03-20MS_TSHalfPage.indd 1 1/15/20 10:51 AM

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