THE SHOP

March '20

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2 THE SHOP MARCH 2020 CONTENTS // March 2020 // Volume 22 Number 10 54 SPECIAL DELIVERY Don't underestimate the importance of fuel pumps. By John Carollo 60 PROPER GAS TANK VENTING A simple solution for fixing common fuel delivery issues on vehicles with power upgrades. By Henry P. Olsen 64 STAYING SHARP Colorado's Sharpy's Rod & Custom knows that quality builds can't be rushed. By Cathie Beck 68 CAR TRIPS Many enthusiasts enjoy auto-related recreation destinations. By Tony Thacker 74 PERFORMANCE PRODUCTS Stock your shelves with these go-fast parts. 6 HOW TO CREATE A DIGITAL MARKETING PLAN Everything you need to know to maximize the return on your investment. By Barry Alt 14 SHUTTING DOWN WORKPLACE DRAMA Tips for keeping the peace at your company. By Quint Studer REST YLING 38 A PLAN FOR PROFITS Loyalty programs can earn rewards for everyone. By Josh Poulson 44 RESTYLING PRODUCTS Accessorize any ride. FEATURES \\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\ PERFORMANCE TECHNOLOGY & ELECTRONICS 50 EMBRACING THE ADAS MARKET Our industry will continue to be an important part of this newly disruptive ecosystem. By Jared Cohen DEPARTMENTS \\\\\\\\\\\\\\\\\\\\\\\\ DRIVER'S SEAT ..................................................4 AD INDEX ........................................................79 ONE MORE THING ............................................80 ON THE COVER In adventure travel the journey is everything, meaning the vehicles need to be rugged, dependable and adaptable. Understanding the fundamentals of overlanding is the first step to carving out a spot in this growing market. Special Report begins on page 17. (Photo by Jason Sakurai) BUSINESS MANAGEMENT SPECIAL REPORT: OVERL ANDING 17 THE INS & OUTS OF OVERLANDING Finding success in a market that's growing by leaps & bounds. By Jason R. Sakurai 24 WELCOME TO OVERLANDING The Northwest's MULE Expedition Outfitters wants to get everyone outside. By Jason R. Sakurai 28 OVERLANDING PRODUCTS Parts to tackle the great outdoors. 30 THE FIRST OVERLANDERS Four Wheel Drive Auto Co. trucks turned wheels—and heads—in the early 1900s. By John Gunnell

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