March '20

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56 THE SHOP MARCH 2020 Fuel pumps are far from a one-size-fits-all product. for Aeromotive Fuel Systems. in a tag-team answer. "There is nothing more aggravating for a consumer than to get home and not have all the parts that they need to com- plete their project. There is a reason our name is Aeromotive Fuel Systems and not just fuel pumps." When it comes to installation, the biggest challenge may be getting the pump into the tank, says David Deatsch, president of DeatschWerks. "Many pumps are sold as universal and offer no real means to install the pump into the module properly," he explains. "It isn't too hard to find a pump with the proper flow characteristics, but after purchase, the shop often finds itself trying to put a square plug in a round hole. DW offers all of our fuel pumps in application-specific formats with fitment kits and illustrated instruc- tions. This not only saves time, money and heartache, but also increases performance and longevity." Lawson Mollica, director of marketing & public relations for AEM Performance Electronics, recommends addressing a cus- tomer's complete fuel delivery setup. "We see it less as a challenge and more as an opportunity, but selling fuel pumps is a great way to address the entire fuel system for upgrades necessary to reliably deliver fuel to the combustion chambers," he says. "Injector upgrades should be a natural consideration, since no high-flow fuel pump can compensate for injectors that have already been maxed-out in duty cycle. Fuel lines are another consideration, and this is especially critical if you have a customer who is boosted and wants to run ethanol fuel in a system that was not designed for alcohol fuels. Also, including a relay kit when you upgrade any electric fuel pump should also never be overlooked." Mollica points out there are pitfalls out there in the world of performance fuel pumps and making mistakes in selling them can be costly in numerous ways. "If a customer is upgrading a pump with the intent of using alcohol-based fuel, in addition to making sure the pump is alcohol fuel-compatible, it is critical to use fuel lines that are rated for the type of fuel you are using," he adds. "Lines intended for gasoline are not safe for use with alcohol fuels. Fuel lines and O-rings should also be rated for the intended fuel pressure you anticipate. A safety factor of at least three times is a good reference." WHAT TO WATCH FOR There are other mistakes out there just waiting to be madeā€”or avoided. Deatsch illustrates how it's not just about numbers. "A common mistake shops make when helping their customers select a pump is SPECIAL DELIVERY Selling fuel pumps is a great way to address the entire fuel system for upgrades necessary to reliably deliver fuel to the combustion chambers. (Photo courtesy AEM Performance Electronics) Ensuring correct voltage at the pump to achieve a fuel pump's advertised flow rating is crucial, as is ensuring the entire system is capable of supporting adequate fuel flow delivery. (Photo courtesy AEM Performance Electronics)a

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