March '20

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MARCH 2020 THE SHOP 59 overlook this detail and it's important that their local speed shop educate them on the need for a larger pump." And, as Mollica noted earlier, different fuels require compatible components throughout the system. "While their new pump is ethanol-com- patible, the fuel lines, filters and regulator may not be," says Drake. "This is an excel- lent area for shops to educate customers and potentially create a larger sale." GET THOSE SALES PUMPING Dodging mistakes aside, what can shops do on the other side of selling? Our sources provide tips to increase sales of perfor- mance fuel pumps: Aeromotive's Stacy and Barrick suggest shops tap the experience and knowledge of their suppliers. "For instance, use the Power Planner in the back of our catalog and on our website to make sure you are selecting the right system for the customer." Deatsch recommends doing the math. "Before you select your fuel pump, deter- mine the horsepower output you are tar- geting, know the energy density of the fuel you are using and know the base and total fuel pressure you will be running," he says of each project. "Once you have defined these variables, you can calculate just how much flow you will need to achieve your goals. Give yourself about 10% extra headroom, but for best performance and reliability, do not get more pump than you need." DeatschWerks also offers a Fuel Pump Calculator to help determine which pump is the right fit for each build, he adds. Specifications on fuel, lines and pressure are not the only requirements to calculate an appropriate fuel pump system. AEM's Mol- lica recommends another important one: "Ensuring correct voltage at the pump to achieve a fuel pump's advertised flow rating is crucial, as is ensuring the entire system is capable of supporting adequate fuel flow delivery," he explains. "When the fuel demand is highest at peak torque, then the fuel delivery system must be capable of supplying enough fuel to support the power of the engine. This is not just for the fuel pump, but the entire fuel delivery system, which includes fuel hoses, fuel pressure regulator, pre- and post-filters, and fuel rails. Making these calculations so that the fuel system globally addresses an engine's demands will make customers happy and keep them coming back, leading to increased profits in many cases. If the customer is going to do the installation themselves, it's a great discussion to have because it will not only ensure a safe instal- lation, but can also lead to upsell oppor- tunities." And Drake from Quick Fuel Technology reminds retailers to focus on in-store displays. "I've always found info-graphics helpful, whether it be a simple handout or a chart that explains the various pumps you offer and what applications utilize them," he observes. "Depending on whether you're dealing with a road-going vehicle, drag race, circle track or marine application, helping simplify the selection can prevent the cus- tomer from feeling overwhelmed." Unsure about fuel pump performance or fitment? Be sure to ask suppliers for help and recommendations, if needed. (Photos courtesy Aeromotive Fuel Systems) Be the fuel pump expert for your customers. (Photos courtesy Aeromotive Fuel Systems)

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