THE SHOP

March '20

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4 THE SHOP MARCH 2020 \\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\ \\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\ © 2020 National Business Media, Inc. All rights reserved. THE SHOP (ISSN 2380-7415) is published monthly by National Business Media, Inc., 2800 W. Midway Blvd, Broomfield, CO 80020; (303) 469-0424; FAX (303) 469-5730. Subscription rates in the U.S.: One year, $45; Two years $80; Three years $108. Canada: One year, $76; Two years, $142; Three years, $201 (U.S. Funds). Mexico/International: One year, $98; Two years, $186; Three years, $267 (U.S. Funds). Periodicals Postage Paid at Broomfield, CO 80020-9998 and additional mailing offices. USPS/National Business Media Automatable Poly. POSTMAS- TER: Please send address changes to THE SHOP, PO Box 460651, Escondido, CA 92046-0651. All items submitted to THE SHOP become the sole property of THE SHOP and National Business Media, Inc. and may not be reproduced without the written consent of the publisher. Advertisers and/or their agencies, jointly and severally, assume all liability for printed advertisements in THE SHOP. Opinions expressed in THE SHOP may not necessarily reflect the opinion of the magazine's editor, its management or its advertisers. Letters, photographs and manuscripts welcome. Vs may well be the future, but old passions don't die easily. Americans are much less likely than consumers in other major industrialized countries to purchase an electric vehicle or hybrid, according to a survey by global consulting firm OC&C Strategy Consultants. A main reason is concerns over access to charging stations away from home. The survey, which included 10,000 respondents across five countries—the U.S., China, France, Germany and the United Kingdom—looked at consumer attitudes and preferences on a number of issues currently facing the automotive industry: electric and autonomous vehicles, car-sharing, subscription models, car ownership and more. Just 53% of U.S. consumers said they would consider purchasing an EV/hybrid. In contrast, 77% of French consumers and 94% of Chinese respondents said they would consider buying that type of vehicle. Only 10% of U.S. consumers said they purchased an EV/hybrid as their most recent vehicle. Nicholas Farhi, U.S.-based partner at OC&C Strategy Consultants, who specializes in the automotive industry, said the study shows that "America remains the spiritual home of the individually owned automobile and the open road, with few willing to adapt to innovation. Dwindling incentives and static or loosening emission standards have failed to push more Americans to consider electric vehicles." Other key findings from the survey: • Government incentives are a key driver in getting consumers to purchase electric vehicles. For example, in California, which offers strong financial incentives to purchase EVs, consumers purchase nearly 50% of all EVs sold in the U.S. • Car ownership remains vitally important to Americans—84% say having their own car is "essential to getting around," the highest among the five countries. Addition- ally, 64% of Americans say they expect to own their own car in the future, ahead of all countries except China. • Nearly 70% of Americans (and Europeans) would not trust an autonomous vehicle. Conversely, 72% of Chinese consumers would trust an autonomous vehicle. • Car-sharing, short-term renting and taxis are largely unappealing to consumers in most Western countries because they want a vehicle "when and where they need it" and "it's too much of a hassle to pick up a vehicle." "This survey also points to a future where consumers buy just add fuel subscription vehicles. Companies that can take their experience managing fleets, such as car rental agencies, and become service providers to this market will be the unheralded winners," Farhi predicted. Americans Slow to Embrace Electric/Hybrid Vehicles E \\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\ DRIVER'S SEAT PUBLISHER REGAN DICKINSON rdickinson@nbm.com EXECUTIVE EDITOR JEF WHITE jwhite@nbm.com DIGITAL CONTENT EDITOR A.J. HECHT ahecht@nbm.com ART DIRECTOR IVETH GOMEZ igomez@nbm.com GRAPHIC DESIGNER LINDA CRANSTON linda@nbm.com EASTERN TERRITORY SALES MANAGER WENDY MILES wmiles@nbm.com WESTERN TERRITORY SALES MANAGER RYAN WOLFE rwolfe@nbm.com SALES SUPPORT ERIN GADDIE egaddie@nbm.com TECHNICAL CONTRIBUTOR MIKE MAVRIGIAN birchwdag@frontier.com CONTRIBUTING WRITERS BARRY ALT, CATHIE BECK, JOHN CAROLLO, JARED COHEN, JOHN GUNNELL, HENRY P. OLSEN, JOSH POULSON, JASON R. SAKURAI, QUINT STUDER, TONY THACKER NATIONAL BUSINESS MEDIA PRESIDENT DAVE POMEROY VICE PRESIDENT / AUDIENCE & EVENTS LORI FARSTAD VICE PRESIDENT / FINANCE KORI GONZALES, CPA DIRECTOR OF TECHNICAL SERVICE WOLF BUTLER MULTIMEDIA PRODUCER ALISON MCDONALD CEO & OWNER ROBERT H. WIEBER, JR. Jef White Executive Editor www.theshopmag.com

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