Awards & Engraving

2020 Team Sales Report

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18 | THE TEAM SALES REPORT 2020 THE MAJORITY OF RESPONDENTS REPORTED THAT A POR- TION OF THEIR BUSINESS CAN BE DIRECTLY RELATED TO TEAM SALES ( 74% ) WHILE 82% SAID THAT THE MARKET IS IMPORTANT OR VERY IMPORTANT TO THEIR BUSINESS. 74% 82% BASEBALL FOOTBALL (flag, touch, or tackle) SOCCER (indoor or outdoor) BASKETBALL SOFTBALL (fast- or slow-pitch) TEAM SPORTS THAT HAVE SEEN INCREASED GROWTH (fast- or slow-pitch) OF RESPONDENTS SAID THE MAJORITY OF THEIR TEAM SALES CAN BE DIRECTLY ATTRIBUTED TO APPAREL. SAID THE MAJORITY OF THEIR TEAM SALES CAN BE DIRECTLY AT- TRIBUTED TO AWARDS AND ID PRODUCTS. 73% OF RESPONDING BUSINESSES REPORTED THAT THEY SELL TEAM SALES PRODUCTS ALL YEAR LONG WHILE 27% SELL ONLY SEASONALLY, WITH THE SECOND QUARTER SEEING THE HIGHEST NUMBERS. 1st quarter: 2nd quarter: 3rd quarter: 4th quarter: 10% 43% 34% 12% LEARNING THE RANKS TEAM SALES MARKET SURVEY T eam Sales can help take your business to the top with an array of different sports and needs. To help better understand the nuances of the team category, Printwear and A&E surveyed those who service teams, clubs, and leagues across the country. This survey was conducted via electronic mail through SurveyMonkey.com and complied with all CAN-SPAM act laws and NBM privacy policy as found at www.nbm.com/privacy-statement. Respondents were selected from Printwear and A&E subscriber databases and all survey recipients were provided the same version of the survey. A total of 219 responses were received and no less than 125 responses were received on any one question. We hope that these findings can help you better under- stand this segment of the business, as well as gain the con- fidence to tackle this market.

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