Awards & Engraving

2020 Team Sales Report

Issue link: https://nbm.uberflip.com/i/1207347

Contents of this Issue

Navigation

Page 5 of 23

forms like Amazon making the availability of customized items so easy to access, we need to de- liver for teams as well. Consum- ers have grown to expect they can type in their favorite team along with any item imaginable and the two can be paired. With the evolution of decora- tion technology, you can create logos in any size or color and ap- ply to a multitude of substrates. You can order custom heat trans- fers to stock in a variety of sizes or keep a vinyl cutter or print/cut machine in your shop to cut or print yourself. You can then heat apply the logo to a can cooler, bag, or hat, if you have the right platens for your heat press. What do you need? You have quite a few options, depend- ing on the time expectation of your customer and the resourc- es you have available. If you own a heat press, you can order custom heat transfers or custom cut heat transfer vinyl to keep an inventory of the teams and players you are offering. This entire operation can be contained on a six-foot table at an event, school, or game. You can take it one step further and add a vinyl cutter to your operation, allowing you to produce the player or customer's name and heat apply it on-site. Addi- tional equipment options for personalization are embroidery and DTG, but these do not travel well with some substrate constraints. From professional athletes participating in their first draft to pee-wee soccer players, the expectation across the board is that personalization is the only acceptable option. With the evolu- tion of communication and ease of access to information, the assumption is anything custom should be readily available at any time. We have to keep up with that assumption and expectation by equipping ourselves with the right technology and materials to allow for the possibility and expect the unexpected. TS Victoria Nardini started her career in trade shows before moving into the garment industry in 2014. She is now Director of Event Sales & Marketing at STAHLS' overseeing their event and education programs. ON-DEMAND SPORTS APPAREL Above: If you own a heat press, you can order custom heat transfers or custom cut heat transfer vinyl to keep an inventory of the teams and players you are offering. Below: You can now find kiosks, shops, and even phone applications to create your own personalized jersey while you watch your team live. 6 | THE TEAM SALES REPORT 2020

Articles in this issue

view archives of Awards & Engraving - 2020 Team Sales Report