Awards & Engraving

March '20

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A&E MARCH 2020 • 13 Sublimation WHERE TO SELL Here are some popular niches to consider when selling sublimated mugs: • Family: mother, father, brother, sister, grandparents, children, newborns • Relationships: love, husband and wife, best friends, engagements, weddings • Work/Office: boss, coworkers, secretary, assistant • Occupations: nurse, doctor, den- tist, teacher, CPA, police officer, firemen, coach • Pets: dogs, cats, ferrets, birds • Hobbies: fishing, camping, running, cycling, sewing, book club Tip: When you find a popular quote, you can often use that same quote and swap out the words for other niches (be sure it isn't copyrighted). The equipment we discuss here outlines the difference between using mug presses and convection ovens. In general, mug presses are higher priced than buying a convection oven, but mug presses won't take as much time as a convection oven to produce a finished product. DEMO: MUG PRESS For this demonstration, we'll focus on the Geo Knight DK3. The settings used are as follows: • Temperature: 400 F • Time: 4 minutes Pros: • The DK3 is easy to operate. • The process is quick; wrap the mug and set it in the mug press. • The unit heats up fast and stays hot consistently. When doing multiple mugs, you don't have to wait for the DK3 to heat back up. • The DK3 is fully adjustable, accom- modating most mugs available on the market. • It can press images up to 5 inches high and as close as 1/2 an inch from the handle, depending on the mug size. • You can press tumblers with the plastic inserts that can't be done in an oven. • You don't need to use heat gloves when picking the mug up by the handle. • There is a three-year warranty on the heat-control electronics. • The DK3 is made in the USA. Cons: • The DK3 does not fit all travel mugs and larger water bottles. • The platen is limited to mugs/water bottle pressing only. • The unit does not accommodate tapered mugs, such as a latte mug. • The press does not allow for a full- bleed image from handle-to-handle. It is essential to do your due diligence when purchasing a mug press because they do not perform equally. Contact a reputable vendor to discuss what is best for you. To Get Started: You need a design for your mug. To create a mug template, start with a 9-by- 4-inch rectangle for an 11-ounce mug or a 9-by-5-inch rectangle for a 15-ounce mug. Then add your background, wording, and/ or photos. You are now ready to print and wrap your image on your mug. These are the items you will need for the mug press: • Printed image • Heat tape • Cover paper • Sublimatable mug Note: The type of heat tape that you use does make a difference. The clear heat tape, if taped on any part of the image, leaves a tape mark. If you use the amber/gold/blue heat tape sold by most vendors, it does not leave an impression. DEMO: CONVECTION OVEN For this demonstration, we're using the Breville convection oven and are first looking at mug wraps. Pros: • Convection ovens cost less than most mug presses. • Ovens can press multiple mugs at a time. • The Breville oven produces consistent heat. • The unit has a digital timer and tem- perature controls. • It produces full-bleed images: top-to- bottom, handle-to-handle.

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