March '20

For the Business of Apparel Decorating

Issue link:

Contents of this Issue


Page 16 of 70

1 4 P R I N T W E A R M A R C H 2 0 2 0 1 4 P R I N T W E A R M A R C H 2 0 2 0 SCREEN PRINTING From Software to Substrate Lo n W i n t e r s Freaky Tiki T he surf scene has been around for a long time. The coastal culture became mainstream in the '60s and created a swell as big as an epic wave. The beach gave birth to its own style. The talents of Mouse and Kelley, Rick Griffin, and Greg Noll were plastered everywhere and migrated to the skateboard culture. It may be seen as a bit retro these days, but this worldwide style has evolved for decades with splash graphics and bright colors always at its center. We recently created a series of designs focusing on the Hang Ten philosophy. A major ink manufacturer needed about a dozen images, so that's where we come in! Being boaters and wake boarders ourselves, the research and style study was easy. HANG 10 You can't do surf without a tiki, right? Why not a Tiki masked warrior ripping a curl at sunset? Exaggerated features were a good start with a classic big head and little body to play up the details of the mask. We were trying to build two designs out of one con- cept ultimately, so adding a goofy sun and wood for text would be a good start. To highlight new RFU colors, 10-plus screens were used for this Hang Ten-inspired Tiki surfer. (All images courtesy the author)

Articles in this issue

view archives of Printwear - March '20