March '20

For the Business of Apparel Decorating

Issue link:

Contents of this Issue


Page 23 of 70

2 0 2 0 M A R C H P R I N T W E A R 2 1 decoration. Any embroidery design we make will necessarily alter the original art as we render it in thread. Our job is not to be 'thread printers', converting images mechanically to stitches, but rather to be consultants, taking the inspiration and assets provided by our customers and showing them ways to render their image to create the best possible design in the medium of embroidery. Thread is not ink, and that's OK. The changes to the art we suggest are presented to the customer not because womenswear is troublesome or that embroidery is limited, but because we want the customer to have what they want: The luxury of embroidery on the particular cut and style of garment they want to wear. Our suggestions are an expert opinion on how to create high-quality embroidery that looks and feels the best it can on the garment selected. Be confident in your suggestions. You considerations. Though we certainly want to provide accurate renderings of our cus- tomers' branding, embroiderers should start every project with the following truths in mind. Embroidery is not reproduction, but interpretation. This means that no matter what we receive as our source material, no print or digital source can convey the physi- cality and dimension of an embroidered If you make or sell decorated apparel, THIS embroidery and apparel decoration trade show is for you! May 1-2, 2020 Cobb Galleria Centre Atlanta Atlanta, Georgia Hotel Reservations: 800-866-7396 FREE Training and Demonstrations by Exhibitors Register online at WWW.EmbroideryMart.COM $20/person* for both days; NNEP members/no charge NNEP membership is NOT required to attend. C E L E B R A T I N G O U R 24th YEAR Register Today *Anyone entering the e xhibits and classrooms must be registered and at least 14 years old. PRESEN TED BY

Articles in this issue

Links on this page

view archives of Printwear - March '20