Printwear

March '20

For the Business of Apparel Decorating

Issue link: https://nbm.uberflip.com/i/1211670

Contents of this Issue

Navigation

Page 26 of 70

2 4 P R I N T W E A R M A R C H 2 0 2 0 2 4 P R I N T W E A R M A R C H 2 0 2 0 HEAT PRESS Pressing Matters J o s h & Z a c h E l l s w o r t h 10 RULES FOR... Successful Webstore Order Fulfillment ...WITH HEAT TRANSFERS factured will help you to achieve profit and simplicity with batch fulfillment. DESIGN WITH AS FEW DESIGNS AS POSSIBLE Many stores look to create tons of unique designs within the shopping experience. While this may be important for certain types of sales, teams, schools, and businesses almost always have a primary brand logo that helps to keep their identity consistent. Don't overcomplicate matters. Use their logo across all items in the store to limit art setup and to drive repetitive logo quantity at fulfillment. A nyone can launch a webstore. However, there's a lot more strategy than you might imagine to do it successfully. Most of the webstore solutions to date have focused on screen printing, embroidery, DTG, and, sometimes, sublimation as fulfillment meth- ods. While these are all great technologies in their own right, there are a lot more ways to print an item. With low minimums; great flexibility in the fabrics, items, and locations that can applied; a variety of effects; and low entry and easy scalability, heat printing is a great solution. As you consider the growing trend of client-specific stores, here are 10 tips for creating webstores that leads to profitable fulfillment. CREATE SCARCITY An expiration helps potential buyers to create a purchase, so plan timed sales or timed items. Consider building a "pop-up store" with a countdown feature or a longstanding store with "pop-up items". Having set closing dates for items and stores before products are manu- Left: Consider building a "pop-up store" with a countdown feature or a longstanding store with "pop-up items". This will help create scarcity and drive customers to buy. (All images courtesy Stahls') Below: Ganging screen-printed heat transfers makes for cost effective production of multiple images in different sizes. multiple images in different sizes.

Articles in this issue

view archives of Printwear - March '20