Printwear

March '20

For the Business of Apparel Decorating

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2 0 2 0 M A R C H P R I N T W E A R 3 1 Tracey Faschingbauer / Owner APPAREL PROS / EST. 2017 What's one piece of advice you wish you heard a long time ago? Get a coach right away. I spent a lot of time on guesswork in my startup. I'm 100% sure I'd be farther along right now if I'd have spent time finding the right business coach right off the bat. Aside from price and turnaround time, how can shop owners provide an extraordinary customer experience? Help people get more out of their marketing. If they feel like they don't have time to work with you, simplify their process to fill this need. Sometimes customers have unrealistic expectations of what's possible, but when they are excited, feed that! They want what you can provide so find some way to say yes to them. What's the best trait a shop can have, and why? A good shop has systems. Systems make your products, service, and employ- ee and customer experience consistent regardless of personal circumstances, economy, etc. My numbers doubled this past year, and I attribute it all to the systems my team created and implemented. Amy Miller / Owner/Operator WEAR HAUS DESIGNS / EST. 1992 What's one piece of advice you wish you heard a long time ago? If you're in the busi- ness to expand, don't wait. Your fears are the only thing holding you back. Aside from price and turnaround time, how can shop owners provide an extraordinary customer experience? Quality and consisten- cy. Hold yourself to a higher standard. Don't let misprints go out the door. Once you think you have done the very best you can, push forward. Keep improving yourself and your processes. What's the best trait a shop can have, and why? Customer service. Sometimes you have to go the extra mile if it means the customer will come back year after year. More than likely, they will spread the word.

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