Printwear

March '20

For the Business of Apparel Decorating

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3 2 P R I N T W E A R M A R C H 2 0 2 0 Susan Becker / Owner/Founder JERSEY INK CUSTOM APPAREL / EST. 2006 What's one piece of advice you wish you heard a long time ago? The one piece of advice I wish I had heard a long time ago would be that when experts already in the field give you some great advice, take it. I wish I had purchased my first automatic press years ago! Aside from price and turnaround time, how can shop owners pro- vide an extraordinary customer experience? I feel a shop owner can provide an extraordinary customer experience by creating meaning- ful connections with clients. Take the time to listen to the client and really understand their needs. We create a stress-free experience by helping them every step of the way. What's the best trait a shop can have, and why? The best trait a shop can have is reliability. Reliability builds trust with your clients, which is the most valuable asset a shop can have. Jennifer Livezey/ Owner Z SHIRTS CUSTOM PRINTING / EST. 2013 What's one piece of advice you wish you heard a long time ago? It is OK to delegate jobs and responsibilities to employ- ees. You do not have to do everything yourself. Train them properly and give them the opportunity to show you they can do it. Aside from price and turnaround time, how can shop own- ers provide an extraordinary customer experience? We pride our company on our customer service. We want to make the buying experience as simple as possible. You have to think like a customer and reflect on your own buying experiences in order to provide an extraordinary customer experience. What buying experiences have you had that have made you smile or given you the wow factor? Maybe it's packaging and presenta- tion or incredible and concise communication. What's the best trait a shop can have, and why? I think in- tegrity is the mark of any great business. It's a trait that covers a lot of things like being transparent with your customers and suppliers. Integrity is also a key part of building your shop's culture. It's something you want every employee to identify with and rally around.

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