Printwear

March '20

For the Business of Apparel Decorating

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Gina Seibel / Owner KC SWAGGER SHOP / EST. 2015 What's one piece of advice you wish you heard a long time ago? Don't try to do all the things. Ask for and pay for help when needed. Free up your time so you can focus on what you do best and hire help for things like folding and fulfilling orders. Aside from price and turnaround time, how can shop owners provide an extraordinary customer experience? I always tell my customers my job is to make their life easier and make them look good. So, I offer services that others in town do not. I don't charge extra for online hosting of spirit sales, and once the sale is complete my company individually bags and labels each order with the student/ player/whoever's name. I want my contact at the end of the day to think, "Wow, that was really easy." And I want everyone at the school to think, "Wow (insert name of client) did a really great job organizing our spiritwear." What's the best trait a shop can have, and why? A passion and love for what they do. My customers can feel my energy and get excited right along with me to see their ideas come to life. Also, never stop learning. I am constantly watching YouTube videos, listening to podcasts, and following brands to make sure my company is staying up with trends and providing the best products and print options. Valerie Solomon / Co-Owner NIGHT OWLS PRINT SHOP / EST. 2010 What's one piece of advice you wish you heard a long time ago? I'd say, get technical and know what you're working with. I wish I would have educated myself a bit more on the technical side of printing from the beginning. You can read all the 'how to print a T-shirt from your garage' manuals, but nothing will prepare you for that crash course in screen tension and EOM thick- ness. This past year I've been delving into water-based classes by Mark Coudray, and it has been enlightening. I'm very proud to say we have been fully water-based for a year now. Aside from price and turnaround time, how can shop owners provide an extraordinary cus- tomer experience? Be really good at managing customers' expectations. You could have printed the greatest shirt, but if your customer was expecting something other than what you proofed them, they'll never walk away happy. What's the best trait a shop can have, and why? Motivation and perseverance are huge. I'd say hire people who not only have great work ethic but people who are eager to learn and deep dive into the technical stuff along with you. They will only push you to print better. Nancy Julian / Owner HUCKLEBERRY INK / EST. 2011 What's one piece of advice you wish you heard a long time ago? It's OK to say no. Aside from price and turnaround time, how can shop owners provide an extraordi- nary customer experience? Ask lots of questions and make it a personal experience, not just a business transaction. Never ordinary, always extraordinary. What's the best trait a shop can have, and why? Under promise and over deliver. PW 2 0 2 0 M A R C H P R I N T W E A R 3 5

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