Printwear

March '20

For the Business of Apparel Decorating

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©2020 National Business Media, Inc., all rights reserved. Printwear (ISSN 1522-7898) is published monthly by National Business Media, Inc., 2800 W. Midway Blvd, Broomfield, CO 80020; (303) 469-0424; Fax (303) 469-5730. Periodicals Postage Paid at Broomfield, CO 80020 and additional mailing offices. USPS/National Business Media Automatable Poly. POSTMASTER: Please send address changes to Printwear, PO Box 460353, Escondido, CA 92046-0353. All items submitted to Printwear become the sole property of Printwear and National Business Media, Inc. and may not be reproduced without the written consent of the publisher. Adver- tisers and/or their agencies, jointly and severally, assume all liabilities for printed advertisements in Printwear. Opinions expressed in Printwear may not necessarily reflect the opinion of the magazine, its management or its advertisers. Letters, pictures and manuscripts welcome. V O L U M E 3 3 | M A R C H 2 0 2 0 | N U M B E R 6 FEATURES DEPARTMENTS COLUMNS F O R T H E B U S I N E S S O F A P P A R E L D E C O R A T I N G CONTENT 2 P R I N T W E A R M A R C H 2 0 2 0 30 A WOMAN'S PERSPECTIVE Printwear gathers advice and experience from woman-owned shops. 36 THE SOCIAL NETWORK Kristine Shreve discusses the ap- proaches and importance of networking for women in the decorated apparel industry. 40 ALL THINGS CONSIDERED Get a comprehensive rundown of fits and finds in womenswear with Ali Banholzer. 44 STYLE SHOWCASE: WOMENSWEAR Explore the latest looks and styles in this womenswear showcase. 48 CARRYING YOURSELF WITH STYLE Jennifer Elgin talks new and fresh ideas for decorating and marketing bags. Sometimes people will brush you off or want you to take on tasks or support beliefs that won't benefit you. Sometimes, networking just feels icky. If all these things are true, why do it? Because networking gets results. K R I S T I N E S H R E V E from The Social Network, page 36 40 48 ON OUR COVER ComfortWash by Hanes shows off the fun side of wom- enswear on our cover! Check out more styles on page 44. 44 (ISSN 1522-7898) is published monthly by National Business Media, Inc., 2800 W. Midway Blvd, Broomfield, CO 80020; (303) 469-0424; Fax (303) 469-5730. Periodicals Postage Paid at Broomfield, CO 80020 and additional mailing offices. USPS/National , PO Box 460353, Escondido, CA 92046-0353. All items submitted to and National Business Media, Inc. and may not be reproduced without the written consent of the publisher. Adver 6 BUSINESS WATCH Watching business 27 PRODUCT HIGHLIGHTS Highlighted suppliers' goods 52 THE NBM SHOW See what's happening at THE NBM SHOW in Irving, Texas 58 THE LATEST Product reviews 61 THE MARKETPLACE Classified ads 62 DATEBOOK Mark your calendar 63 GET INFO SYSTEM Advertiser index 4 FIRST OFF One for the ladies 10 YOUR PERSONAL BUSINESS TRAINER Business lessons 14 SOFTWARE TO SUBSTRATE Freaky Tiki 18 STITCH SOLUTIONS Get comfortable with numbers 20 ERICH'S EMBELLISHMENTS Three considerations for womenswear 24 PRESSING MATTERS Successful webstore order fulfillment 64 SHOP SNAPSHOT Grammatical Art 58 14

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