Printwear

March '20

For the Business of Apparel Decorating

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3 6 P R I N T W E A R M A R C H 2 0 2 0 T he phrase 'old boys' network' is a phrase for a good reason as the old boys, and the new ones for that matter, have been networking since time began. I'm not going to say that networking is an easy thing for every man to do because I'm sure it's not and that there are men who find it uncomfortable and intimidating, but there are estab- lished routes and rules, some developed over decades and centuries, that men can understand and use to create their net- works. For women, the art of networking can be a bit more complicated. First, there's the problem of learning to network. Women have traditionally been taught to be supportive and collab- orative and that it's bragging or rude to talk about their accomplishments. That is slowly changing, but it's still an issue and an impediment that a lot of women face. For many women, going to an event to meet someone who could benefit their career or help grow their business and ask- ing for help and advice is uncomfortable. The first instinct is often to stay quiet or to downplay accomplishments so there is no appearance of bragging. Sometimes the 'nice girl' syndrome kicks in, and women The Social Network NETWORKING FOR WOMEN K R I S T I N E S H R E V E

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