March '20

For the Business of Apparel Decorating

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2 0 2 0 M A R C H P R I N T W E A R 4 3 said, if you are designing for plus sizes, you won't want to print that small as the design will get lost. Placement is everything. When you are starting out, I sug- gest testing, testing, testing. Print or embroider full-front and left-chest designs on different shirts and ask female team members or friends to try them on for you. Take note of where the design 'lands' on their body and make adjust- ments. In short, don't just print standard sizes. Make sure you are looking at junior fit, women's fit, and plus sizes. CLOSING THOUGHTS The best advice I can give you when it comes to women's fashion in apparel decorating is to know your brands and have a great relationship with your sales rep. They know their brands! Ask them! Most of the major distributors in our industry provide spec sheets or size charts for all the major brands. Download them, give them to your sales team, share them with your customer, and always put them on your online stores. A sampling of size charts demonstrates why this is important. The key to your success getting your share of that 5.9 trillion dollars of women consumer spend- ing, is to ask a lot of questions, provide as much information as possible, and get to know your brands. And remember the three F's: Fit, Fashion, and Finish. PW Ali Banholzer is originally from Redmond, Wash. Where she earned both a BA and MA in Criminal Justice from Washington State University. In 1996, Ali met her husband Dave, an Air Force pilot. They married and Ali soon found herself moving around the world to support Dave's Air Force career. Along the way they had two beautiful daughters, Kate and Caroline. Ali began Wear Your Spirit Warehouse in 2004 at her kitchen table. In 2010, the business out grew the house and moved to commercial space. Early in 2014 David became the 14th Presidential Pilot of the United States, and Commander of Air Force One, fulfilling a lifelong dream. Sadly, this dream was cut short in May of 2014 when David was diagnosed with terminal cancer. Ali closed down her commercial storefront and moved WYSW back to the house so she could care for David and her girls, but unfortunately David passed in November of 2016. Ali took a bit of time to care for her girls, grieve, and plan. In April of 2017, she moved WYSW back out into a small commercial location. With support, Ali was able to grow WYSW into the international company it is today, in it larger location in Huntingtown. Above left: Many women's items may contain a small percent- age of rayon or spandex, which will affect your print process. (Im- age courtesy JERZEES) Above right: You need to consider the curing temperature for the material, the heaviness of the print, the correct ink to use, and whether the shirt has a texture that will show through the design. (Image courtesy Hanes) My recommenda- tion for women is to keep the design slightly smaller than you would for a uni- sex or men's design. (Image courtesy Vantage Apparel)

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