March '20

For the Business of Apparel Decorating

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2 0 2 0 M A R C H P R I N T W E A R 4 9 Nick Bilyk, Big Accessories, says their customers are looking for reliable and practical on-the-go gear, from the seasoned traveler and avid sports fan, to the business profes- sional. "What clients want are retail-inspired, feature-rich everyday carryalls. Functional bags that are designed in durable fabrics appeal to the likes of businesses, schools, gro- ceries, breweries, and others looking for portable brand recognition and good value." FRESH IDEAS FOR OLD FAVORITES Yes, you read that correctly…breweries! The market for attractive accessories only grows wider niche by niche, and the opportunities for bag sales are expanding faster than one can finish a crisp cider on a balmy rooftop patio. In fact, a 2019 report by the Brewers Association shows that the number of U.S. operated craft breweries jumped by nearly 3,500 from 2014 to 2018, including brewpubs, microbreweries, and regional breweries. BAGedge has tapped into this flow by creating a craft collec- tion of bottle totes and insulated slings to enable effortless transport of preferred bev- erages while improving logo visibility. "As consumers continue to favor microbrewer- ies and brewpubs over big-name distributors, more people are turning to growlers, an essential part of the craft beverage experience," Bilyk notes. Craft totes durably designed to carry home full growlers and return empties for a guest who'd like to try the new seasonal ale helps doubly to cut down on waste, which is a win-win for all. Clear bags are also carving their space in the accessories world, as more of our gath- ering spaces and weekend activities require see-through sacks to assist in speed of entrance and faster moving lines. According to Bilyk, they needn't be boring or dull. Logos, colored piping, comfy straps, and a range of approved sizes and pockets keep what could be style stifling, interesting. "Boasting both functional and fashionable features, transparent bags have emerged as a wardrobe staple. In addition to support- ing enhanced security trends, particularly for schools, stadiums, workplaces, and air- ports, these bags also help elevate brands by using the same details as premium styles." CARRYING IT ON Though the innovative potential of bags is proving limitless, the ebb and flow of style trends permeates as it does with all decorated apparel and accessories, and there are some no- table highlights in bags to keep an eye out for. Above: Take home a sample of your favorite newly tapped brew, and return the empty container in this sturdy craft tote, specially structured for brewery vis- its. (Image courtesy BAGedge) Left: A trip to the farmer's market to gather treats has never looked so good. (Image courtesy BAGedge) Right: With room for both decorating and trendy designs, the classic beloved tote bag is always a sure bet. (Image courtesy Kati Sportcap & Bag)

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