March '20

For the Business of Apparel Decorating

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4 P R I N T W E A R M A R C H 2 0 2 0 2800 West Midway Boulevard, Broomfield, Colorado, 80020 ( 800 ) 669-0424 • ( 303 ) 469-0424 • FAX ( 303 ) 469-5730 W W W. P R I N T W E A R M A G . C O M PUBLISHER STACY MARSHALL EXECUTIVE EDITOR CARLY HOLLMAN ASSOCIATE EDITOR MICHAEL CLARK DIGITAL CONTENT EDITOR ALEXANDRIA BRUCE ART DIRECTOR ERIK WOGEN GRAPHIC DESIGNER DAYNE PILLOW MEDIA CONSULTANT DESIREE DELFRARI SALES SUPPORT SYDNEY KOCHEVAR EDITORIAL ADVISORY BOARD LON WINTERS RAY SMITH JENNIFER COX ERICH CAMPBELL MATTHEW RHOME BRIAN WALKER CRIS SAUNDERS DAN KANE MARK BAGLEY SENIOR TRADE SHOW SALES MANAGER KATIE DITALLO EVENT SERVICES MANAGER JACKIE RAMSIER EVENT SERVICES COORDINATORS JOIE MARTIN EXHIBITOR TRAINING COORDINATOR ANTOINETTE VERNON PRESIDENT DAVE POMEROY VICE PRESIDENT / AUDIENCE & EVENTS LORI FARSTAD VICE PRESIDENT / FINANCE KORI GONZALES, CPA DIRECTOR OF TECHNICAL SERVICES WOLF BUTLER CEO & OWNER ROBERT H. WIEBER, JR. First Off C a r l y H o l l m a n WEBEXCLUSIVES WWW.PRINTWEARMAG.COM Read how one apparel corporation is helping establish an academic hub for the study of corporate responsibility and sustainability: Find out why this company donated sewing machines for New York Fashion Week: Learn how this organization is studying microfiber shedding from textiles: See why you should always be marketing your business: QUICKLESSONS FROM THIS ISSUE A 2019 report by the Brewers Association shows that the num- ber of U.S. operated craft brew- eries jumped by nearly 3,500 from 2014 to 2018, which opens up a large market for reusable tote bags to carry growlers. ( PAGE 52 ) If you plan to increase revenue, expect to increase expenses, as well. ( PAGE 18 ) Women control $20 trillion in annual consumer spending and that number is only increasing. In the United States alone women control $5.9 trillion in consumer spending. ( PAGE 40 ) I n honor of Women's Month and International Women's Day (March 8), Printwear dedicates this issue to the ladies. Not only are we covering womenswear and getting insight from women-owned shops, we did our best to put our money where our mouth is to feature all female writers outside of our monthly columnists. In this post #MeToo era, open discussion of pay disparity, and a time where women have fought back against the stereotypes of catfighting and mean girl antics, women sup- porting women is an extremely relevant and encouraging topic. However, it takes more than women to make a real difference in gaining equality in the workplace. We also need men on our side to fight the good fight. Those in positions of power can consciously work to hire women, particularly women of color, mentor those women, put them in places of leadership, and listen to their ideas and challenges. Too often, when we talk about women in the workforce, the conversation stays be- tween women. Without open dialogue and involvement from both sides, the conversa- tion serves little more than as lip service. Let's all do our part to put words to action and reap the benefits of a diversified, equalized work environment. PW One for the Ladies

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