Printwear

March '20

For the Business of Apparel Decorating

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6 P R I N T W E A R M A R C H 2 0 2 0 Stay up to date with what's happening in the world of apparel decorating and news relevant to your business. BUSINESSWATCH 6 P R I N T W E A R M A R C H 2 0 2 0 TSC Apparel Unveils Refresh for Tultex Brand CINCINNATI—TSC Apparel unveils a brand refresh for the company's Tultex line. The updates, which were announced across the brand's social media accounts, in- clude a new logo, website, and brand designs." The company says the Tultex brand has grown "substantially" in the last decade, and the campaign aims to "continue supporting and inspiring creators." Additionally, the rebranding intends to reflect the company's 3T product promise of "tried spirit, true design, and trusted quality." "Our customers are creators, makers, and innovators," says Jordin Nabi, vice president of marketing. "We want the new logo to evoke a feeling of inspiration, and the three building blocks signify a solid foundation that is 'tried, true, and trust- ed' in the apparel industry. While our name remains the same, our logo and our brand identity will better represent what we bring to the market for our customers." TSC says it plans to showcase the new Tultex look at upcoming industry events across the U.S. in 2020. Charles River and Goldstar Join Reciprocity Road as Suppliers SHARON, Mass.—Charles River Apparel and National Design LLC, dba Gold- star, announce they have joined Reciprocity Road as preferred supplier partners. Established in 2016, Reciprocity Road features a network of eight distributors focused on transparency, giving back, collaboration, and sharing. "Charles River Apparel is thrilled to be a part of this amazing group of like-minded people," states Rich Corvalan, vice president of sales at Charles River. "The Reciprocity Road mission statement of giving back is right in line with what we have been and will continue to support our in- dustry and our community. Thank you to the members for believing in us and for allowing us to partner with them in life and business." According to a release by the organization, Reciprocity Road says its set of distributors represents more than $200 million in buying power. The organiza- tion says it plans to continue adding supplier partners who "fill a market gap and share similar goals of supporting distributor sales efforts and giving back to the community." "Goldstar is excited to be part of the Reciprocity Road family," adds Howard Cubberly, general manager at Goldstar. "We are committed to aligning our sim- plicity in selling and service to exceed RR's expectations." BSN Sports Acquires Wayne Sporting Goods DALLAS—BSN Sports acquires Pennsylvania-based Wayne Sporting Goods (WSG). According to BSN, the company has acquired the team sports business from WSG, and as part of the agreement, the busi- ness's third-generation owner Steve Galczenski will join BSN Sports along with his support team. Additionally, WSG plans to close its retail store in downtown Wayne, Pennsylvania. "For more than 60 years, the Galczenski family has built an enviable and trusted organization because they relentlessly focused on deliver- ing superb customer service," says Terry Babilla, president of BSN Sports. "This dedication, in turn, has ensured that WSG is the go-to, trusted team sports provider in Delaware, Chester and Montgomery Counties." Babilla adds that WSG's attributes are "seamlessly aligned" with BSN and that the company will provide an ideal home for WSG's next, great chapter. "This includes our commitment to preserve the best of WSG's culture and local school and team sports service while integrat- ing BSN Sports' unparalleled inventory, industry-leading technology, and superior sales platform." Trimark Receives A+ Supplier Rating Award TORONTO—Trimark Canada, the ap- parel division of Polyconcept North America (PCNA), receives an A+ 2020 Supplier Rating Award from SAGE. SAGE awards the honor based on distributor ratings collected in the SAGE Online, SAGE Web, and SAGE Mobile platforms. "Each year, we recognize our award-winning suppliers for setting the standard of quality and integrity in the promotional products indus- try," says SAGE president David Natinsky. "We are proud to offer this award, which is a testament to each supplier's dedication to customer service and product safety." Distributors can rate suppliers at any time through the SAGE suite or a link provided by suppliers. Each distributor can rate each supplier once, but they may update their rating at any time. Rating awards are given yearly to suppliers with an A or A+ aggregate rating. Trimark's VP and general manager Kate Boyce says winning the award is an honor. She adds, "Our fundamental goal is to provide the best pos- sible experience for our customers."

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