RV PRO

March '20

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112 • RV PRO • March 2020 rv-pro.com Breaking news exclusives from RV PRO's website In Case You Missed it RV I N S I G H T Leisure Time President Mike Willhoff RV Industry Preps for Advocacy on Capitol Hill Monika Geraci, a marketing powerhouse within the RV Industry Association, recently shifted from government affairs to handling the promotion of the Association's programs. As "RVs Move America Week" approaches (May 31 to June 4), RV PRO spoke with Geraci for updates on RVIA's latest efforts to create a more robust industry. "The second half of the week is really focused on moving us forward legislatively," she said, referring to RVIA's strategic planning ahead of the meetings with lawmakers. In the past two years, RVIA members and staff have held about 170 meetings. In fact, the number of people representing the industry hovers around 150. "It's skyrocketed," Geraci said. "First-time attendees get in there and walk the actual halls of Congress. It's awe-inspiring." Big on the advocation list this year is getting the floorplan tax fixed – allowing travel trailers to be eligible for finance interest deductibility – and fitting campground modernization into a comprehensive package with other bills. The latter may prove an easier accomplishment given its bipartisan support and the fact that modernizing will only expand what can be done in the outdoor recreation space, according to Geraci. The segment itself accounts for 2.2 percent of the GDP, which, Geraci pointed out, wasn't even known until 18 months ago. Additionally, the RV Women's Alliance, of which Geraci is a board member, will hold its annual meeting during RVs Move America Week. The organization itself, which is inclusive to all genders, acts as an advocate for men and women in the RV industry to create opportunities for women to enhance their careers through mentorship and networking. Read more: https://rv-pro.com/news/rv-industry-members- prep-advocacy-capitol-hill Leisure Time Divests Parts Business; Concentrates on Rep Business Leisure Time Marketing & Sales has sold its RV aftermarket parts division to Heng's Industries USA for an undisclosed sum in order to fully concentrate on its business as a manufacturer rep firm. The sale – which includes Leisure Time's popular StickNBond line of roof repair tapes and its Hush Pad "green" jack pads that are made of recycled tires – was finalized just prior to the NTP-STAG Expo, according to Leisure Time President Mike Willhoff. Leisure Time's various aftermarket products are now being rebranded under the Heng's name. With the sale of its aftermarket product lines to Elkhart, Ind.- based Heng's, Leisure Time will now have more time to devote to its manufacturer rep business – which will include repping its former products on behalf of Heng's, according to Willhoff. The timing of the sale is opportune, Willhoff said, as his Hun- tington Beach, Calif.-based company took on major automotive electronics supplier Magnadyne as a client in mid-2019 – and he said the company has big plans for the RV aftermarket moving forward. Read more: https://rv-pro.com/news/leisure-time-divests- parts-business-concentrating-rep-business RVIA's Monika Geraci (left) is pictured with RVWA President Susan Carpenter, Indiana Congresswoman Jackie Walorski, RV PRO Media Consultant Jordyn Foos, Kim Gregory from Coach-Net and Mary Pouliot from Thetford at an RVWA event last year.

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