March '20

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14 • RV PRO • March 2020 rv-pro.com GRAPEVINE, Texas – As in past years, there were plenty of "Power Hour" show-only pricing specials and discounts on after- market parts and accessories, plus an abundance of new product debuts at the NTP-STAG Expo two-day buying event in January at the Gaylord Texan Resort and Convention Center. Still, company President Bill Rogers was quick to note that the distributor has plenty of other initiatives and tools to assist its dealer partners, including offering opportunities to tap into new and perhaps unexpected markets that offer crossover appeal. One such idea on display at the 150,000-square-foot Expo was a large section of the show floor dedicated to "Overland Bound" products, such as vehicle rooftop tents, roof racking systems and other outdoor vehicle gear. That was in addition to the more traditional pickup accessory gear that NTP-STAG has showcased for the past few years. "In the RV space, we've been trying to get the RV dealers to embrace truck accessories for some time, with mixed success," Rogers acknowledged. "I think maybe that's because it takes some real effort to get that set up and running, or needing to have certain employees that have an interest or a passion about it. "But, for me, what is meaningful about overlanding is: It's camping. And that's what our RV dealers are all about – camping. And it's about vehicles that enable camping. So, to me, it's a real natural and much easier transition for an RV dealer to think about overlanding," he added. "That's why we've put a lot of emphasis on it this year, because it is a growing trend." What's more, offering overlanding equipment can make sense given that some of the younger demographics embracing the overlanding experience today may become RVers in future years as they marry, have families and decide they want the additional amenities that RVs can offer, according to Rogers. "The RV industry has been trying for some time to attract Millennials and younger folks to the lifestyle. And if they jump in a big way on the overlanding trend, I think it could ... become a gateway to the RV industry," he said. That's not to say that carrying overland equipment automatically makes sense for every dealer, but Rogers said NTP-STAG wants to provide the merchandise and resources for dealers that are up for embracing new markets. Along those same lines, Rogers said NTP-STAG also will ramp up its offerings in the marine market this year, particularly those items with crossover appeal between the two industries. The distributor used its show to outline its vision for serving the aftermarket for the year with new and updated initiatives while hosting the premier event for show specials and product debuts. Expo Highlights S PEC I A L S EC T I O N D I S T R I B U TO R S H OW S RVP B E ST O F S H OW NTP-STAG's By Bradley Worrell and David MacNeal 2020 Vision PHOTOS BY BRADLEY WORRELL AND DAVID MACNEAL The Gaylord Texan Resort and Convention Center played host to this year's NTP-STAG Expo.

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