RV PRO

March '20

Issue link: https://nbm.uberflip.com/i/1212264

Contents of this Issue

Navigation

Page 27 of 119

26 • RV PRO • March 2020 rv-pro.com said the Poker Run his company hosted also generated good traffic, which spurred product sales. The supplier used the show to promote its point-of-purchase solutions for retailing various RV power solution products. Meanwhile, vendors that hosted educational seminars reported they were very pleased with dealer turnout and the level of dealer interest in their products. Eric Hahn, director of sales and marketing at Star brite, said about 65 dealership representatives attended his company's pre- sentation to learn more about its RV products, which includes cleaners, odor-control products, holding tank treatments, and winterization products. He added that he was optimistic about sales resulting from participating in the show. Progress Manufacturing used its educational seminar to host a Jeopardy-style contest where dealers had the opportunity to win cash prizes for correctly answering questions about its towing products. "We had a great time doing the Jeopardy training. Many dealers came up to us right after the seminar and later in the booth and thanked us for doing something different," said company rep- resentative Deven McCann, who played the role of game show host Alex Trebek. "It definitely kept dealers engaged, and many said they learned more from that format because it forced them to think about the Equal-i-zer and Fastway products and what they know about them, rather than just listening to someone talk for an hour. Plus, making some money never hurt anyone's feelings, either." For Arrow's Exhibitor's Showcase, both new and existing ven- dors expressed their satisfaction with the event, although for different reasons. Jim Ballou, a rep for Grandpa Gus, said the distributor show provided a great first-time opportunity to get the Austin, Tex- as-based company's line of all-natural mouse repellent sprays and pouches in front of RV dealers, which represents a new market for the company. "They've been very receptive to our product. The majority of dealers I've been speaking with have expressed an interest in buying and stocking the product," he said. Previously, the com- pany has focused on the farm supply market, according to Ballou. Meanwhile, veteran exhibitor Bob Brammer, president of Stromberg Carlson, said he continually returns to the Arrow show each year because it offers unique opportunities for vendors and dealers to connect in an intimate setting, which means there's more time to talk products and deals. "At Arrow, there's such a diverse base of dealers, from Cali- fornia to the Gulf States, that you don't necessarily see at other shows," he added. Chris Carpenter, business development manager with Cre- ative Products Group, echoed Brammer's remarks about why his company returns to the Arrow show each year. He added that it seemed to him that dealer traffic was up and that dealer interest in purchasing his company's product also was up. A representative for King speaks to an overflow capacity of dealers attending the company's seminar. Reps for Origen RV (left) share details regarding the company's SnapPad permanent jack pads with show attendees.

Articles in this issue

Links on this page

view archives of RV PRO - March '20