March '20

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50 • RV PRO • March 2020 rv-pro.com Class C motorhome through last fall, topping the longstanding top dog View. "The View and Navion created the Sprinter market here – and even though the market has a ton of more competitor models, with everyone looking to mirror Winnebago's success – we are now gaining momentum with our new products and we expect Winnebago's identical sister brands the View and Navion will continue leading the market going forward," Garfin says. Coachmen Views Prism as Growth Vehicle Coachmen's Prism was first produced on the diesel Sprinter chassis about a year after the chassis' debut at Winnebago for about the same price as Winnebago's View, according to Mike Bear, general manager over the Coachmen Class C product line. It was unveiled as a high-end brand, but shortly after its soft launch, Coachmen repositioned the product to retail about $10,000 below Winnebago. "We've always been value-minded," Bear says. "We can be competitive with the high-end product in the market, but our sweet spot is being the value leader. We'd rather market a high-value product to the masses than to focus on the high- er-dollar products. Our standard Prism is a great value and we're working to keep it that value in the marketplace with our new Prism Select and Prism Elite product just rolling out." Final pricing was not complete when Bear spoke with RV PRO, but he says, "We are confident the Prism Select – like today's standard Prism – will still be able to be marketed and retailed under $100K; the Elite with full paint, all the bells and whistles, will run about $20K more. We will be very competitive." This year may become a major turning point for the Coachmen brand. " The ne w Prism will be a fresh remodel of the traditional and successful Prism line," predicts Nate Saunders, sales manager for Prism and Crosstrek Class C's. "Driven by the changes to the new Mercedes Sprinter chassis and what we have received from customer and dealer Coachmen has high hopes for its 2020 Prism. "Driven by the changes to the new Mercedes Sprinter chassis and what we have received from customer and dealer feedback, the newly designed Prisms will feature particularly functional floorplans," predicts Nate Saunders, sales manager for Prism. (Photos here are of the company's 2019-2020 year model.)

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