March '20

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the Gold Heat name, what started life as Aries Engineering is finally conforming to how the industry has been viewing the company all along. For example, the trade show booth has always been branded as Gold Heat, Millard says, but then the business would appear as Aries Engineering in the show guide advertising index, which also left people confused. "We realized all our customers were referring to us as Gold Heat," he says. "I was at a rally talking with a guy for half an hour, having identified myself as Aries Engineering, the radiant-heat manufacturer. Then, the name Gold Heat slipped out and he said, 'Gold Heat. We love you guys.' Now, people are seeing what they expect to see." The new name and an updated logo may enhance brand identification, but the real reworking of the company's foundation came with the hiring of Brian Bishop as general manager. Bishop, an engineer with a master's in business administration, has a his- tory with Millard. When the company was being organized in 2002, Bishop says he helped Millard raise funds to launch the operation. Millard describes himself as a visionar y capable of designing a product and the tools to make it, and then running the company – which currently operates with 14 employees, including three other engineers – in 7,000 square feet of space in Hillsboro, Ore., a suburb of Portland. The difference? "Brian is an expert in running a company," Millard says. "We're taking steps forward in product development and in serving our current customers better while bringing in new customers in new markets. I realized I could either run the company or I could devote my energy and focus to working on those improvements and initiatives." Ken Millard, president of Gold Heat, (left) and Brian Bishop, general manager, go back to the beginnings of Gold Heat in their partnership. When the company was being organized in 2002, Bishop says he helped Millard raise funds to launch the operation. rv-pro.com March 2020 • RV PRO • 59 PHOTOS BY KATHRYN ELSESSER PHOTOGRAPHY (800) 669-9690 roadmasterinc.com Time Tested • Time Proven EASIEST TO USE! NO DEAD BATTERY! BREAKAWAY ALARM! HIDDEN FROM VIEW! NOTHING TO PUT IN. NOTHING TO TAKE OUT. NOTHING TO SET UP.

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