March '20

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68 • RV PRO • March 2020 rv-pro.com RV O R I G I N A L E Q U I P M E N T Already well-known in the Already well-known in the residential market, GE Appliances residential market, GE Appliances is beginning to make inroads is beginning to make inroads in the RV segment with partner in the RV segment with partner Midwest Sales & Service. Midwest Sales & Service. By K. Schipper William Thomas, operations manager, (left) and Heath Wechter, president of Midwest Sales and Service are ready to start moving GE products into the RV industry with rooftop air conditioners, refrigerators and water-filtration systems designed specifically for RVs. A Legacy A Legacy Newcomer Newcomer Wechter has played an important part in bringing GE into the RV segment. He approached the company to encourage its leaders to enter the market by explaining to them how they were missing a great profit opportunity.

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