March '20

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rv-pro.com March 2020 • RV PRO • 69 W hen consumers shop for new appliances, they often look for brands they already know, and many prefer buying ones that are American-made. There's a new player in the RV market that can easily fill both those desires. After announcing in March 2019 that it would begin designing products for RVs, General Electric Appliances saw its first rooftop air conditioners installed in OEM units in January. However, given that GE has been selling electric appliances since 1907, there's much more ahead, starting with refrigerators and water-filtration systems designed specifi- cally for RVs. Nor will the products be limited strictly to the OEM market. A partner- ship with South Bend, Ind.-based appli- ance distributor Midwest Sales and Ser- vice (MWSS) is helping spread the word – and products – to dealers and other aftermarket outlets. And, to make the products even more attractive to RV buyers, both GE and MWSS stress the appliance manufactur- er's strong service network. Moving into the RV Space Moving into any new market isn't to be taken lightly, and GE Appliances officials say in this case it might not have happened at all if not for a fortuitous partnering with MWSS. MWSS President Heath Wechter says when he took over leadership of the fam- ily-owned distributor business in 2017, he felt MWSS had good customers within the RV industry, and was working with some excellent vendors. However, he wanted his company to work more with manufacturers. GE is starting its entry into the RV market with some basic products, but has plans to expand its market in both OE equipment and in the aftermarket. PHOTOS BY STEVE TOEPP/ MIDWEST PHOTOGRAPHICS

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