RV PRO

March '20

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8 • RV PRO • March 2020 rv-pro.com ©2020 National Business Media, Inc., all rights reserved. RV PRO (USPS 024-712) is published monthly plus an extra issue in May by National Business Media, Inc., 2800 W. Midway Blvd., Broomfield, CO 80020.; (303) 469-0424; Fax (303) 469-5730. Subscription rates in the U.S.: One year, $45; Two years, $80; Three years, $108; Canada: One year, $76; Two years, $142; Three years, $201 (U.S. funds); Mexico/International: One year, $98; Two years, $186; Three years, $267 (U.S. funds). Periodicals Postage Paid at Broomfield, CO 80020-9998 and additional mailing offices. USPS/National Business Media Automatable Poly. POSTMASTER: Please send address changes to RV PRO, PO Box 460702, Escondido, CA 92046-0702. All items submitted to RV PRO become the sole property of RV PRO and National Business Media, Inc. and cannot be reproduced without the written consent of the publisher. Advertisers and/or their agencies, jointly and severally, assume all liabilities for printed advertisements in RV PRO. Opinions expressed in RV PRO may not necessarily reflect the opinion of the magazine, its management or its advertisers. Letters, photographs and manuscripts welcome. DEPARTMENTS: Editor's Note . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 Product Highlights . . . . . . . . . . . . . . . . . . . . . . . . 82 News of Note . . . . . . . . . . . . . . . . . . . . . . . . . . . 108 Ad Index . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 111 In Case You Missed It . . . . . . . . . . . . . . . . . . . . . 112 ■ RV ORIGINAL EQUIPMENT: A Legacy Newcomer Already well-known in the residential market, GE Appliances is beginning to make inroads in the RV segment with partner Midwest Sales & Service. PAGE 68 Look Mom, No Hands! Invention clears the way for emptying an RV's black and gray tanks without having to touch the hose. PAGE 76 ■ RV DEALERS: General RV Gains Commanding Ground The dealership's newest location in Virginia will enable it to serve the entire Mid-Atlantic market. The company sees its 'Keep You Camping' initiative as giving it a competitive advantage. PAGE 84 ■ RV AFTERMARKET: Fresh Water & Sanitation Special Product Focus This month's special product focus is dedicated to fresh water and sanitation products, including water purification systems, fresh water and sewer hoses, holding tank deodorizers and more. PAGE 90 About The Cover: William Thomas, operations manager, (left) and Heath Wechter, president of Midwest Sales and Service, are ready to start moving GE products into the RV industry with rooftop air conditioners, refrigerators and water- filtration systems designed specifically for RVs. (Photo by Steve Toepp/ Midwest Photography) ■ RV INSIGHT: PRO Business Advice: Mark E Battersby Guest columnist and financial consultant Mark Battersby says properly managing cash flow can make all of the difference as to whether an RV business succeeds or fails. PAGE 102 PRO Business Advice: Michael Rees Guest columnist and President of A World of Training Michael Rees encourages discusses the importance of understanding Return On Average Inventory. PAGE 106 Profit doesn't equate to cash flow because ... cash flow and profit are not the same. There are many factors that make up cash flow, such as inventory, taxes, expenses, accounts payment and accounts receivable. Turn to page 102 for more insights.

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