March '20

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rv-pro.com March 2020 • RV PRO • 85 with a wide selection of parts and accesso- ries. The store presently employs a staff of 103, although the business plan will staff 147 by the end of the second quarter and 200 by 2021. There will be nearly 550 RVs in stock by spring. Frontage and end units are presently plugged in and operational for customers to explore. "We want to be recognized for how we conduct business and how we innovate the model with employee and customer reten- tion," McNamara says. It's such a simple formula – 'Take care of your customers and employees and they'll take care of you' – but it comes down to execution. A lot of people say it, but can't do it. It's where the rubber meets the road." Growing Its Own Techs If consumers can't receive professional and timely RV service and repair, then the industry risks losing them to other recre- ational options, such as Airbnbs, hotels and resorts, according to McNamara. "If they can't use their unit, then there Michigan-based General RV recently celebrated the opening of its RV supercenter in Ashland, Va., located just north of Richmond, the capital of Virginia. The facility, which features about 500 RVs for sale, is the largest RV dealership in the mid-Atlantic area. The leadership of the Ashland store includes (left to right) Operations Manager Ed McNamara, Assistant Operations Manager Geneva Benson and Operations Manager Ben Christian. PHOTOS COURTESY OF GENERAL RV

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