Sign & Digital Graphics

March '20

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Page 29 of 185

Ryan Fugler is a freelance writer and former editor of Wraps magazine. He can be reached at with questions or comments. T hroughout the years, halos have readily been used in artwork and descriptions to portray rev- erence. The notion of a glow—a visible aura—that crowns a figure would signify unparalleled qualities within it. Angels, saints and prophets have all been adorned with a halo to show the goodness of their spirit. It's a light, an illumination, a radiance that can- not be matched. And that "goodness" has only grown, spilling into the sign industry to enhance the light in projects, making them clearly distinctive. This particular light comes in halo-lit channel letters, using LED components to create unmatched luminosity. They can cast widely, in various colors, indoors and outdoors, and they remain illuminated longer than ever before. The ability to include this type of light quality speaks volumes to the advance- ment of LEDs, channel letters and the raw skills of sign makers. So, let's investigate what is within, around and contributing to the halo effect of these signs; includ- ing potential customers, challenges, and solutions to potential problems. Business, Value and Benefits Identifying a target audience is key for sign makers to deploy halo-lit projects. Some customers will view this type of sign lighting as an "add-on" or something extraneous to the whole of the sign. Pushing the true benefits of the sign helps to build value. Effei Letters to lights: A deeper look at the compo- nents of halo-lit signs, and why they are relevant B Y R Y A N F U G L E R HALOS 2 6 • M A R C H 2 0 2 0 • S I G N & D I G I T A L G R A P H I C S Color is an element that sign makers can get creative with during these projects. Image courtesy of Gemini. Letters are an important part of halo-lit signs; sign makers have the freedom to make them thinner and with different materials. Image courtesy of Royal Signs.

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