Sign & Digital Graphics

March '20

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4 4 • M A R C H 2 0 2 0 • S I G N & D I G I T A L G R A P H I C S Paula Aven Gladych is a writer based in Denver and has been covering the signage and graphics industry since 2014. L ike any other construction project, companies must sometimes finance their bigger sign jobs. The key is for sign shops to introduce the topic of financing early in the buying process, says Jon McBride, vice president of sales for Alliance Funding Group in New Hampshire. "You don't want to get down the road and have the end customer say, 'this is great, but I don't have the money to pay for it,'" he says. "That's a lot of wasted time for the sign shop." McBride's company likes to partner with sign shops by becoming an exten- sion of their sales team. "We don't like being a roadblock or a bump in the road down the road. We are looking to help them drive revenue and drive the sale as well," he says. By working together with a finance company, sign shops can more easily interest potential clients in their offer- ings because they can get a quote out quickly and show them the many options for financing that are available. "Sometimes you do have to get cre- ative and figure out solutions, but with Alliance, we are not bank owned, we are independently owned and operated so if it makes sense, there's ways we can find a solution on how to get it done," says McBride. Fundamentals of B Y P A U L A A V E N G L A D Y C H FINANCING FINANCING Be sure to introduce the idea to clients early Digital cutting at an industrial level. 1.5 m For details visit Zünd at ISA 2020 Booth 1400

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