THE SHOP

April '20

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APRIL 2020 THE SHOP 21 and sometimes the most expensive clutch is too much for an application. Here's a tip shops can use to increase their success when offering Perfor- mance Clutch upgrades... … be well-versed and educate yourself on the products you are selling. If you have con- fidence in the product, you will be able to convey that confidence to the buyer/customer. RAM CLUTCHES Columbia, South Carolina Mike Norcia Marketing Director Our hottest Performance Clutch product is … … our street dual-disc clutch systems. Their best features include … … the ability to tailor a system to the customer's needs. The ultimate goal with RAM systems is to make the clutch drive as nicely as possible on the street and still be able to address the horsepower levels that customers are reaching. With the many systems we offer, we can provide these characteristics from mild to wild, and also offer more race- oriented systems when needed. The biggest challenge for shops that offer Performance Clutch upgrades is … … determining exactly what the customer expects from the clutch. Are they looking for the ability to cruise the car and have good street manners, or is track perfor- mance the main goal? Hitting the happy medium is the chal- lenge, as well as getting the customer to understand and explain what they really expect from their clutch. The biggest misconception regarding Performance Clutch upgrades is … … that you have to go aggressive to have more holding power, or that you have to settle for an undriveable clutch system to have good holding power. Here's a tip shops can use to increase their success when offering Perfor- mance Clutch upgrades … … take a ride with your customer. Evaluate how they actually drive the car to help you determine what they really need. Are they spirited at all times? A tip for shops is to take a ride with your clutch customers to learn their driving styles and then make appropriate recommendations. (Photo courtesy RAM Clutches)

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