April '20

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42 THE SHOP APRIL 2020 APRIL 2020 Comfort & Convenience p.50 Driving Up Profits p.56 Products p.60 E ven with Wrangler sales dip- ping 5% during 2019, Jeep still moved an impressive 228,032 units off dealer lots and into driveways across America. A quarter-million Wranglers—let that sink in. In an analytical world driven by profit and loss, dare to look past the data for a moment and consider the enormous impact of the company's brand power. A perennial crowd-pleaser, Jeep is revered for its rugged capabilities and resourceful- ness by hardcore off-roaders, embraced for its versatility by families and beloved by all—our industry included—for its infinite options to personalize. That's Jeep, specifically the award-win- ning Wrangler and the Gladiator now, too. Among many accolades, the Wrangler JL was dubbed Kelly Blue Book's Most Awarded Vehicle of 2019, edging out more than 350 automotive models from across the marketplace. "Delivering an unmatched combination of leading 4x4 capability, increased fuel efficiency courtesy of several powertrain options, including our new 2.0L mild hybrid with eTorque technology, more ride com- fort, more interior comfort and advance- ments in safety and technology, the newest generation of our Jeep Wrangler is a one- of-a-kind SUV that consumers everywhere want to own," says Jim Morrison, head of Jeep Brand—North America. "We're thrilled that the Kelley Blue Book editors have rec- ognized Jeep Wrangler as the most awarded car of 2019, in addition to previously being on's list of 10 Best SUVs Under $30,000 and winner of Best Resale Value and 5-Year Cost-to-Own awards." Such mass appeal of its flagship 4x4 is exactly what paved the way for a smooth introduction of the highly anticipated Gladiator. The Wrangler's sibling is quickly gaining popularity and racking up coveted The new Wrangler JL & Gladiator are continuing Jeep's off-road dominance. By Stefanie Galeano-Zalutko HIGH & MIGHTY Customized Jeeps tend to hold their value, leading to increased customization options. (Photo courtesy Iron Cross Automotive) 42 THE SHOP APRIL 2020 Many owners have been waiting years for a Jeep pickup to call their own. (Photo courtesy Auto Definitions) Meet the 'Outkast' Gladiator:

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