THE SHOP

April '20

Issue link: https://nbm.uberflip.com/i/1216986

Contents of this Issue

Navigation

Page 53 of 71

48 THE SHOP APRIL 2020 potential of the JK, especially those seeing trail use, but my customer base is more likely to purchase the JL and do many of the same types of aftermarket upgrades they did to the JK. Given the JLs are hitting the lots new and improved over the JK gen- eration, do you find that there's been a decrease in any single upgrade compared to what you were doing for the JK? SMITH: We're not lifting the JLs as high as the JKs, not adding quite as many interior dash parts like auxiliary switches and not doing as many fender flares, because the Rubicon trim has some sweet stock flares. There's a decrease in pro- grammers, too, except for the base models, because the higher trims have such a clear dash with everything built right in. We're also not doing as many axle and HIGH & MIGHTY ROAD ARMOR ++++++++++ How have the new Jeeps affected the aftermarket? "They're growing the aftermarket tre- mendously. It's becoming more of a culture than ever before, driven by Jeep having created a more user- friendly vehicle that appeals to a larger audience. People's willingness to spend money on quality aftermarket parts has grown substantially since their release, as can be referenced in SEMA's 2018 Marketing Study." Your hot Jeep product is … "Our brand-new TRECK system. It was custom-built to be anything you want it to be, from adventure/overlanding to fishing and construction. Built with 11-gauge steel and able to hold up to 800 pounds, it has multiple pending patents to include a tire relocation mount and height adjustability, and it won a Global Media Award at the 2019 SEMA Show." – Chris Faustmann, director of engineering DEE ZEE ++++++++++++++++ How have the new Jeeps affected the aftermarket? "The new Wrangler JL and Gladiator have given Jeep enthusiasts a fresh canvas to start building. Jeeps have thrived with aftermarket accessories and owners expect to have products that are functional, versatile, stylish and, most importantly, fit their lifestyle. The JL and Gladiator have also reached newbies that like the style and may have just begun their lifelong love affair." Your hot Jeep product is … "We expanded the Hex Series lineup to outfit Jeep Gladiators for over- landing. Our lightweight aluminum racks provide the platform to add side rails, top rails, MOLLE panels and more utilizing Hex Series extrusions. Dee Zee's Roof Rack for the Wrangler JL also utilizes the Hex Series extru- sion, so the consumer can adjust the rack to meet their needs." – Scott Moyer, director of marketing WESTIN AUTOMOTIVE ++ How have the new Jeeps affected the aftermarket? "As always, it's never a bad thing to get a new vehicle on the market. It gives all of us manufacturers new goals to set and new ways to improve and develop amazing products for consumers. These two platforms spe- cifically have pushed us to develop better products to meet the needs of the consumer." Your hot Jeep product is … "Our WJ2 bumpers. They come in either a stubby or full-width version and are packed with features. The bumpers have cutouts to allow the use of a Hi-Lift Jack and provide easy drop-in winch installation, and the rear bumpers are fully compatible with parking sensors. For Superwinch, our Tiger Shark and Talon lines of winches finish off any JL or Gladiator." – Cameron Quiroz, Southwest district sales CURT GROUP ++++++++++++++ How have the new Jeeps affected the aftermarket? "Enthusiasts have been chanting Jeep pickup for years now, and Jeep certainly didn't disappoint. It was a big hit at the 2019 SEMA Show, where we got a first look at how the aftermarket is responding—many companies devel- oping unique, standout accessories. We are excited to see how the Gladiator and the accessories we are designing grow over the coming months." Your hot Jeep product is … "We have a large lineup of Gladiator accessories, but our most exciting product is probably our ActionTrac powered running boards. They are perfect for rugged, off- road-style mid-size pickups. Other accessories are our off-road Jeep tube doors, 12.5K TrailCrusher bumper with winch and shackle attachments, and we also have plenty of LED lights and custom mounts." – Jesse Bauer, director of product

Articles in this issue

view archives of THE SHOP - April '20