April '20

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54 THE SHOP APRIL 2020 now so you don't have to play catch-up later. Who wouldn't want to cool down their car seats during the summer in the Deep South? Or, who wouldn't want to get a little massage when they are sitting in traffic after a long day at work? It comes down to pricing, affordability and, most importantly, awareness that these products can be added to provide addi- tional comfort. CONVENIENCE We all know that convenience is a huge buzzword these days in all types of indus- tries. Explain to your dealership and retail customers how easy it is to add these con- venience items to their vehicles. Remote Starts Remote starts are the ultimate convenience item, in my opinion. Everyone wants one and they are not only good for warming up cars when it's cold out- side, but many people forget about cooling down their vehicles during hot summer months as well. Again, building awareness leads to this product being a year-round convenience that's always in demand. And, in our expe- rience, the installations are getting easier despite vehicles becoming more complex. Will this category stay alive forever? Many in our industry debate this; however, right now it doesn't show signs of slowing down, so why not make the most of it and partner with a reputable manufacturer? All-Weather Floor Liners This product category has exploded in the last decade. Every shop should offer some kind of mat or liner that provides the consumer with a better solution than carpet floormats. I prefer the floor liners because they are vehicle-specific and provide complete cov- erage with a lip around the edges to keep in water and dirt. They are easy to clean and help keep the vehicle in good condition as the years go by. There are many different manufacturers of this product and the bar continues to be raised as far as fitment and quality. You may think this market is saturated in your area, but simply offering it to your customers will lead to sales. Also, there are no warranty issues or labor times involved—it simply comes down to service and availability. Cruise Control I chose cruise control as my third convenience item because, despite everyone assuming it automati- cally comes with their new car, it actually doesn't—especially on newer fleet vehicles like work trucks and vans, as well as the smaller base vehicles in manufacturers' lineups. Cruise control is still a category that we are doing weekly, if not daily. Don't miss out on this tried-and-true opportunity to give people another convenience item that is almost a must-have if they do any kind of daily driving over long distances. Installation is fairly easy, and the avail- able features are just like what the factory offers, so consumers are very satisfied with this product. There may be many other products that would make your personal top-three list when it comes to comfort and convenience items. No matter what they are, it proves the point—drivers may like the exterior styling of their car, but the interior is where they spend their time. Make it a point to get your business product offerings in line with the demand for interior accessories, so you don't get left outside. JOSH POULSON is the principal of Auto Additions in Columbus, Ohio, which was named Restyler of the Year, 2012-'13. Auto Addi- tions offers a complete line of product upgrades including 12-volt and appearance packages with a spe- cific focus on the dealership segment. Josh is chair-elect of the SEMA PRO council and was named 2015-'16 Person of the Year at the 2015 SEMA Show. & Comfort Convenience Tried-and-true cruise control systems are still in demand on fleet vehicles such as work vans, as well as smaller base models that don't come equipped with this popular accessory from the factory. Remote starts are good for getting vehicle interiors to a comfortable temperature in all types of weather conditions. Carpet-saving all-weather floor liners offer real convenience to busy commuters.

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