Awards & Engraving

2020 Sublimation Report

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28 The Sublimation Report • Spring 2020 a-e-mag.com • printwearmag.com Since certain holidays may be a new area for you, read what your competitors do. But don't stop there. Read about the traditions, the history. Educate yourself to better serve these individual markets. Local street fairs are great for photo gifts and more, as well as religious festi- vals. When we get into the holiday season (thinking Easter, Santa, and more), I suggest setting up a small stand within distance at various events and bring your equipment onsite to do instant items. Instant printing can add up to 200% to the retail value. If electric is not pro- vided, you can rent a quiet generator with 4,000 watts minimum from a local hard- ware store. And finally, you can always bring the party to your house. Set up a beautiful display, invite friends over (serve simple wine and snacks), and show your friends and family how you can make sublimation items instantly. These Corporate events are a great opportunity to sublimate personalized items for. Whether spicing up an already- popular product like coasters, or adding color to awards, this market has many selling opportunities. LEFT IMAGE COURTESY IMPRINTS USA; RIGHT IMAGE COURTESY JOHNSON PLASTICS PLUS Aside from holidays, events such as races are a great niche to get into with sublimation. IMAGE COURTESY SAWGRASS Learn more about hosting sublimation parties at home! On page 30 of the A&E December issue, Sue Lotter, owner of Sublime Expression US LLC, discusses everything you need to make it happen, from software to equipment, planning, and more. are great for Father's Day, Mother's Day, Christmas and Hanukkah, Valentine's Day… the list goes on. It's simple: have them bring their favorite photos, logo, and more to your event, or they can email from their electronic device for instant gifting. You can also host at a friend's home for more fun. Christmas and Valen- tine's Day are important and can bring a lot of profit to your subli- mation business, but don't forget to serve those unique areas. Do your research, ask the right questions, and build your business. SR

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