Awards & Engraving

April '20

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Page 49 of 68

A&E APRIL 2020 • 47 This is a huge benefit to landing corporate clients, Barboza notes. Since corporate clients tend to reorder every year, it's profit you can count on. "Most orders coming through are annual or quarterly repeat orders," she states, adding that there will even be those ancillary orders such as employee anniversaries or other special occasions. That doesn't mean you should sit back and relax once you land the client. "This market requires more contact," Garcia says. Even if they tend to reorder the same items, trends change, so keeping a variety of cat- egories at hand is necessary. The last factor to keep in mind is cus- tomization. Regardless of whether you're engraving an award or sublimating a laptop case, corporate customers are like everyone else: they want customization and they want it fast. Barboza notes that this is the biggest change they've seen in the corpo- rate awards market in recent years: "They are looking for more customization… Everyone wants faster." Even with that challenge, it's clear that the corporate awards and gifts market is still a huge profit opportunity for awards retailers. "Corporate awards remain con- stant," states Barboza. "Companies are still looking for ways to recognize their out- standing employees." Ensure your popularity among the corporate clientele by stocking these sought-after products: • Crystal plaques • Crystal award shapes (stars, diamonds, etc.) • Perpetual plaques • Glass and crystal with color accents • Colored glass plaques • Art glass awards • Acrylic plaques • Wood plaques • Resin shapes (stars, eagles, etc.) • Tower awards • Gift products (leatherette portfolios, metal nameplates, etc.) Popular Corporate Products A&E Get involved in editorial opportunities for A&E each month! Call Cassie Green at 720.566.7278 or email

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