Awards & Engraving

April '20

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56 a-e-mag.com • A&E APRIL 2020 TAKE A LOOK BACK AT OUR MONTHLY MEDLEY OF ONLINE NEWS # ReHash Send your news items, along with accompanying photos, in a concise press release to Julia Schroeder, at jschroeder@nbm.com. For more news items, check out a-e-mag.com. As newcomers and established decorators in the awards, engraving, and personalization industry make their name known in their respective regions, shops open up and more communities have access to custom awards and gifts across the country. With our digital eNewsletter, you can stay in the know of other businesses just like you, as well as keep in touch with your suppliers to know of upcoming events, company promotions, and more. To keep your finger on the industry's news, fresh features, and tutorials and tips, check out a-e-mag.com. While there, be sure to subscribe to A&E's eNewsletter by typing your email address into the blue box located on the right-hand side of the home page and click 'Sign Up.' Your request will be processed immediately, and the eNewsletter will arrive promptly the next business day. National Business Media Unveils GRAPHICS PRO National Business Media (NBM) announces the launch of a new publication, entitled GRAPHICS PRO. The forthcoming publication merges A&E, Printwear, and Sign & Digital Graphics into a single, comprehensive super brand. "GRAPHICS PRO will be a significant, professional, substantive magazine and brand that stands alone as the credible source in the industry. GRAPHICS PRO accurately reflects and represents the multi-faceted graphics business of the 2020s," comments Dave Pomeroy, president of NBM. "The deep roots we have with over 30 years invested in each of our publications positions GRAPHICS PRO to go both deep and wide — covering specific products and processes but also the larger, wider opportunities that exist for all professional graphics businesses." Slotted for release in June 2020, GRAPHICS PRO will be sup- ported by a print magazine, a daily eNewsletter, and a website that provides multimedia educational content, news coverage, and feature articles for all three brands under one roof. Pomeroy adds that the company has successfully accomplished the "crossover" approach for several years with THE NBM SHOW. "Most industry businesses – 71% – already reach into at least one of the other two segments of the traditionally aligned awards/personalization, signage, and apparel decorating mar- kets," says Pomeroy. Along with a print magazine and website, GRAPHICS PRO will feature a daily eNewsletter where readers can get the latest industry updates, informative videos, and tips and Q&As. Addi- tionally, the publication will offer weekly Products & Deals, other digital "deep dives" into industry segments, special publications like WRAPS and START HERE, and more. "This is a bold move and an important milestone," comments Bob Wieber, CEO of NBM. "I applaud this forward-thinking plan." With the unveiling of GRAPHICS PRO, NBM announces a series of staffing changes to accommodate the transition. The changes feature a set of long-time NBM employees taking on new roles as this new magazine takes flight: Regan Dickinson steps down from his position as the publisher for THE SHOP magazine and takes on the role of director of con- tent. As director of content, Dickinson guides, drives, directs and supports editorial, marketing, and art and design teams at NBM. Stacy Marshall transitions to the publisher of THE SHOP maga- zine. Previously the publisher for Printwear magazine, Marshall takes over this role previously held by Dickinson. Dan Peckham assumes the role of publisher of GRAPHICS PRO. He comes to the position after serving as publisher for A&E magazine. James "Ruggs" Kochevar moves to director of sales for THE NBM SHOW. Kochevar previously served as the publisher for Sign & Digital Graphics magazine. Linda Cranston has been elevated from senior art director to the manager of NBM's Creative Department. Cranston will head up the company's art and production team and oversee relation- ships with print vendors. All three publications, A&E, Printwear, and Sign & Digital Graphics, will release a final print issue in May 2020, followed by the release of GRAPHICS PRO in June 2020. A new website, graphics-pro.com, launches May 2020 as well.

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