Awards & Engraving

April '20

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4 a-e-mag.com • A&E APRIL 2020 Web Exclusives—only on A-E-mag.com Don't miss out on industry news! Here's the latest news from A&E, found only online: ›› Shop Wins Woman-Owned Business Award: http://aemag.ly/crossroadsawards DEPARTMENTS COLUMNS April 2020 Volume 33 • Number 2 CONTENTS On The Cover: Highlighting this month's coverage on Medals, Medallions, and Ribbons, the April cover art was provided courtesy of Tower Ribbons. Coming in the May 2020 issue... Product Focus: Glass, Crystal, and Sandcarving The Trophy Case: Summer Sports Feature: The Memorial Market Feature: Metal-Marking Techniques NEVER MISS AN ISSUE! April 2020 A&E Magazine • MEDALS, MEDALLIONS, AND RIBBONS • MOMS, DADS, AND GRADS • TECHNICAL LASER TIPS • THE SUBLIMATION REPORT See A&E come to life! THENBMSHOW.com Awards, Engraving & Everything Personalized April 2020 a-e-mag.com The Sublimation Rept AFTER PAGE 32 • GETTING TECHNICAL WITH YOUR LASER • SPECIAL GIFTS FOR MOMS, DADS, AND GRADS A Community of Customation: Ribbons,Medals, & Medallions AEApr Cover.indd 1 AEApr Cover.indd 1 3/2/20 1:54 PM 3/2/20 1:54 PM © 2020 National Business Media, Inc. All rights reserved. A&E (ISSN 1076- 6480) is published monthly plus an extra issue in May by National Busi- ness Media, Inc., 2800 W. Midway Blvd., Broomfield, CO 80020; (303) 469-0424; Fax (303) 469-5730. Peri- odicals Postage Paid at Broomfield, CO 80020-9998 and at additional mailing offices. USPS/National Business Me- dia Automatable Poly. POSTMASTER: Please send address changes to A&E, PO Box 461012, Escondido, CA 92046- 1012. All items submitted to A&E and National Business Media, Inc. become the sole property of A&E and National Business Media, Inc. and cannot be re- produced without the written consent of the publisher. Advertisers and/or their agencies, jointly and severally, assume all liabilities for printed adver- tisements in A&E. Opinions expressed in A&E may not necessarily reflect the opinion of the magazine, its manage- ment or its advertisers. Letters, photos and manuscripts welcome. 06 Inscriptions And the Winner Is… 56 #ReHash A look back at our monthly medley of news 58 Calendar Upcoming Events 60 Product & Literature Review 62 Marketplace 63 Ad Index 64 Panel of Experts Advice and quick tips 14 Engraving Your Laser at Work Buying Your First Laser 26 Sublimation Sublimation Basics and Beyond What's New in the World of Sublimation? 30 Sales & Marketing The Gray Area Let's Get Fired Up! 38 Sales & Marketing The Rising Tide of Business Getting Told "No" 48 Sandcarving Etch Masters The Making of the Yosemite Tree 52 Sales & Marketing People Buy From People Tips for the One- or Two-Person Shop: Part 12

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