Awards & Engraving

April '20

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6 • A&E APRIL 2020 6 • A&E APRIL 2020 A s I write this column, the awards season is in full swing. By awards season, I mean the Oscars, the Golden Globes, the celebrity, the fame… you get the picture. And every morning after one of these events is aired on television, the main talking point I get is how viewership is down. Is it streaming that's killing live TV? Is it the host/ hostess selection? It could be because every acceptance speech carries a political agenda that takes at least 10 min- utes to push. From a general public stance, this is an interesting lens to view recognition through. We in the awards industry just happen to know a thing or two about recognition, and while it's likely that your particular shop doesn't produce the Oscar trophies, you still know the importance of honoring a job well done. To see recognition on such a large scale is fascinating. Whether you fall into the category of watching or not watching, to some degree these shows reflect society's view on acknowledgement of talent. It's the changing views on this that some blame the lower ratings on, but I have a hard time believing that people don't watch these shows because they disapprove of the idea of recognition. They might not like who is credited, or they might think the criteria are too low, but the fact of the matter is we all believe that recognition is a must. Without it, there's no drive, no competition to be the best. Even the smallest pat on the back will brighten someone's day. Whether you're a big-time actor winning an award for best performance or a little league pitcher receiving a participation ribbon, acknowl- edgement is something we all love (and it has nothing to do with ratings). This month, we showcase some great products that can help your customers with their recognition needs. From medals, medallions, and ribbons to corporate awards, you'll find it all here. And while you're at it, check out some other high- lights from this issue: • "The workplace is changing, and helping our team members get the most of out their work experience is directly tied to one crucial ingredient — their work passion and how fired up they are." —Donna Gray, page 30 • "If you can elevate the product beyond expectations, you may create an advan- tage for yourself. Embellishing a photo is one easy way to make your business and your skills stand out from the ever-growing crowd." —Shon Roti, page 34 • "With thousands of products to decorate and more constantly being introduced, there is a corresponding need to improve the sublimation process with better production equipment such as printers and heat presses." —David Gross, The Sublimation Report page 4 Until next time. INSCRIPTIONS Volume 33, Number 2 PUBLISHER Dan Peckham — EDITOR Cassie Green — ADVERTISING NATIONAL MEDIA CONSULTANT Ryan Applebaum — SALES SUPPORT Jeff Wemmell — ART & ADVERTISING DESIGN ART DIRECTOR Dayne Pillow PRINT ADVERTISING DESIGNER Kim M. Wright MULTIMEDIA PRODUCER Sharon Dzilvelis EDITORIAL CONTRIBUTING WRITERS STEPHEN CAPPER, AMY DALLMAN, RUTH DOBBINS, DONNA GRAY, BOB HAGEL, CHERYL KUCHEK, AARON MONTGOMERY, SHON ROTI CONTRIBUTING WRITERS FOR THE SUBLIMATION REPORT JENNIFER FOY, DAVID GROSS, MICHAEL KAMINSKY, DANNY MARCARIO DIGITAL CONTENT EDITOR Julia Schroeder — NATIONAL BUSINESS MEDIA, INC. PRESIDENT Dave Pomeroy VICE PRESIDENT / AUDIENCE & EVENTS Lori Farstad VICE PRESIDENT / FINANCE Kori Gonzales, CPA DIRECTOR OF CONTENT Regan Dickinson DIRECTOR OF TECHNICAL SERVICES Wolf Butler CEO & OWNER Robert H. Wieber, Jr. EVENT MANAGER Jackie Ramsier — EXECUTIVE TRADE SHOW SALES MANAGER Brandy Jamison-Neth — EXHIBITOR SERVICES Joie Martin — WANT TO KNOW MORE? Visit our website at, where you can find tons of articles about the awards market plus all the latest news going on around the industry. And don't forget to check us out on Facebook, Twitter and LinkedIn. Have a topic you want to discuss? Give me a call at 720-566-7278 or email me at And the Winner Is… Cassie Green EDITOR

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